Minneapolis, MN (PRWEB) June 19, 2008
Iconoculture, a cultural trend research company, is thinking about food and beverages this summer -- but not in regards to what to bring to the weekend barbecue. Iconoculture's Food and Beverage (FAB) Consumer Strategist team brings decades of combined experience in a variety of markets and is available for commentary on current industry trends.
The FAB team, Judy Ramberg, Charlotte Beal, Kim Lopez-Walters, Ramin Ganeshram and Meg Finn, decode what consumers are doing, why it's happening and where they're headed next in the Food and Beverage space. Their combined experience in advertising, marketing, consulting, journalism, market research, brand planning and product development puts them at the front lines, helping Fortune 1000 companies apply consumer insights to strategic business issues in the food and beverage industry.
From salmonella scares to food shortages, the food and beverage marketplace continues to face turbulent times. Several trends are shaping consumer buying and consumption behavior, and they have an industry reacting to a world that is looking at the impact of what goes into every bite -- from carbon footprints and food/beverage safety to free trade practices, cost and the overall scarcity of resources.
Below are a few of the top trends that are changing the game in today's consumer market as it relates to the food and beverage industry. Some of these include:
•Sustainability: what comes after organic
•Personalization or bust: choice fatigue from the shelf to the menu
•Hyperregionalism marrying to legacy
•Tapafication: restaurants' finer print
•Health and wellness 2.0: probiotics/prebiotics
•Recessionary impact on the food and beverage economy
•Millennial DNA: transparency meets Gross National Happiness
•Convenience-plus propels next-generation functionality
•Get RealSM luxury redefining aspiration
•Locavores: address labels just as important as nutritional labels
•Energy revolution or evolution?
•Cultural fusion: eating and drinking for pride as well as good taste
•Plastic backlash: packaging is the topic
For more information on Iconoculture's Food and Beverage team, or to set up a briefing on any of the trends listed above, please contact:
Office: 508.366.2099, ext. 125
Iconoculture, a cultural trend research company, is the voice of cultural trends -- illuminating not only what's important to consumers worldwide, but also why it's happening and where it's heading. In order for companies to seize opportunities for developing products, services and messages, they need the inside story that's driving consumer behaviors and cultural trends. Iconoculture's perspective provides more actionable ideas to Fortune 1000 corporations and agencies, enabling companies to become warriors for their brands. In 2007, Inc. magazine ranked Iconoculture as one of the top fastest-growing private companies in the nation. For more information, contact Iconoculture at 1-877-366-0087 or visit us at http://www.iconoculture.com.
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