Hollywood, CA (PRWEB) June 20, 2008
What do you get when you mix the glitz of Hollywood with the gourmet palate of finer foods... You get the marriage of Connected Celebrity Marketing and Sun-Rich International gourmet foods.
Sun-Rich International, a premier gourmet foods company based out of Chicago, Illinois has orchestrated this alignment of two diverse entities and turned it into one of the most sought after enterprises in the last 10 years.
Mike Larson, president of Sun-Rich International turned his back on his very successful career and decided to pursue his deep rooted passions and dreams. He wanted to develop and market a product that he could be proud of from top to bottom which he did with Sun-Rich International. He brought the industry standard of coffee, toffee and gourmet foods to a whole new level. But that wasn't enough for Mike. He wanted to help the less fortunate at the same time that he was satisfying the taste buds of the wealthy. Being the impulsive Mike that he is, he immediately boarded a plane and traveled across the world making stops in impoverished countries all over. Forming alliances with village leaders to High powered politicians during his travels... Never losing focus on helping the people in need.
Once the products were up to his standards he started shipping them back to the United States and making them available to a select few. The reaction from these tastemakers and influencers was exactly what Mike expected... and now his dream was a reality ...and the real fun would begin. Sun-Rich now would need to expand its marketing efforts and bring its finer gourmets to the attentions of the rich and famous in North America.
This is where the alliance marketing of these "2" companies come together. Mike knew that if Sun-Rich products were to become a hit with the sophisticated palates of the rich and powerful, he would have to find a way to get his products in the mouths of America's royalty---Celebrities.. Larson always being a businessman to think outside of the box decided this time he was going to "Smash" the box and formed the relationship with Connected Celebrity marketing to pave the way for Sun- Rich products to make its way into the A-List world of Hollywood. Knowing the power of celebrity and its association with a product (i.e. Nike- Tiger Woods), Larson fast tracked his Celebrity Brand Marketing efforts.
Utilizing the powerful rolodex of Connected Celebrity marketing in Hollywood and its non traditional approach to marketing... Sun- Rich products have already seen their way to many high profile celebrity events from movie premiers, award shows and in the kitchens of some of Hollywood's biggest stars. In the past 45 days they have had featured presence at the 1st annual Halle Berry Celebrity golf tournament, At the finish line at the world famous Toyota Celebrity auto race, On the 1st hole at the NBC Deal or No Deal golf tournament and were pouring it up for all the attending celebs at the MTV movie award gifting suite in Hollywood. The future looks very bright for Sun- Rich International in Hollywood and it won't be long before you see them on the BIG Screen... Make a space on the Hollywood Walk of Fame because the next Big star to come out of Hollywood is going to be SUN-RICH International.
For more information on Sun-Rich International please contact Nancee Borngine at (818) 501-5312
About Sun-Rich International
Specialty gourmet importer showcasing the world's finest delicacies from various unknown markets such as Kenya, Papua New Guinea, Nicaragua, Nepal, the Galapagos Islands, Jamaica, India and Mauritius. In an effort to support these developing countries, Sun-Rich collaborates with several charities and works with growers and suppliers that follow fair labor laws. The Sun-Rich products are not only the best in the world, but a bond among new cultures that share a mutual belief of finding harmony between people and the earth. Award-winning Chef Dominique Macquet serves as a Sun-Rich spokesperson, holding an impressive resume that includes cooking Nelson Mandela's first meal out of prison, entertaining the White House and receiving significant praise from the nation's top food critics. Chef Dominique has appeared on the Food Network, CNN, and has been featured in Bon Appetit, Wine Spectator, and Esquire. http://www.sunrichgourmet.com