Card Printing - The Key to an Effective Direct Mail Campaign
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Orlando, FL (PRWEB) June 24, 2008
PrintingServicesGuide.com, a website featuring in-depth analysis of card printing, statement printing, and how businesses can use these printing services to increase revenue and save on operating expenses, has added a new article to their website. The new article entitled, "Card Printing - The Key to an Effective Direct Mail Campaign" provides invaluable insight into how card printing can make or break the effectiveness and conversion rates of direct mail marketing campaigns.
According to figures provided by the Direct Marketing Association, an effective direct mail marketing campaign yields an average response rate of 3%. Given the volume of direct mail marketing materials that flow through the Postal Service, a significant percentage of businesses rely on direct mail marketing to announce new services and promotions, increase their client base, and achieve their goals.
But unless the direct mail marketing campaign features professional card printing that captures the recipient's attention and provides something of value to them, the direct mail will be disregarded, thrown away, and the opportunity to make an impact will be lost. In this latest article, a printing industry expert shares knowledge on card printing for direct mail marketing, how it works, and what to avoid in order to entice the recipient to hold onto the card rather than circular filing it.
Since PrintingServicesGuide.com is in the card printing and statement printing business, it is in their best interests to help their clients maximize the effectiveness of direct mail marketing, and the new article reflects their dedication to and continuing support of their current customers. The site also features other articles addressing different aspects of statement printing, card printing, invoice printing, and the printing of other business documentation to help businesses of all kinds reduce costs and market their goods and services more efficiently.
Business owners and managers who are curious about increasing the effectiveness of their direct mail marketing are encouraged to visit http://www.printingservicesguide.com for more information.