Contributions to Marketing Research Earn Kevin Clancy Place in Market Research Hall of Fame

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Kevin Clancy of Copernicus Marketing Consulting earns a place in the presitgious Market Research Hall of Fame. The author of seven marketing books and consultant to some of the best-known brands in the world has contributed marketing research tools and technologies throughout his career that have advanced the practice of marketing.

Whatever innovations in marketing research I've developed

Renowned marketing consultant Kevin J. Clancy, Ph. D., chairman of Copernicus Marketing Consulting will join the prestigious ranks of the Market Research Council's storied Market Research Hall of Fame. The author of Your Gut Is Still Not Smarter Than Your Head (Wiley 2007) and advisor to some of the world's most well-known brands has been pushing the envelope of marketing research for more than three decades, developing state-of-the-science tools and technologies which have advanced the practice of marketing.

"Whatever innovations in marketing research I've developed," explained Clancy, "I've always maintained that, to quote Isaac Newton, 'if I've seen further, it's because I have stood on the shoulders of giants.' To be inducted into the Market Research Hall of Fame is, for me, a chance to walk among the giants." The Market Research Council has recognized outstanding members of the marketing research profession for over 30 years. Past inductees include George Gallup, Arthur Nielsen, Sr., Elmo Roper, David Ogilvy, and Daniel Yankelovich. The induction ceremony will take place on June 24 at the Yale Club in New York City.

A prolific writer, Clancy has co-authored a total of seven business books, including the book the American Marketing Foundation named one of the top five in marketing, Counterintuitive Marketing: Achieve Great Results Using Uncommon Sense (Free Press 2000). He has published or given more than four hundred articles and speeches on advertising, marketing, marketing research, and social science research.

He has consulted to major corporations, such as AT&T, Comcast, Dunkin' Donuts, Exxon Mobil, GMAC, Harvard University, McDonald's, The New York Times, Procter & Gamble, Toyota, Universal Studios and Visa. At Copernicus, a research-driven consulting firm, Kevin has continued to provide innovative marketing strategy consulting and marketing research services to Fortune 500 companies worldwide. Prior to Copernicus, Clancy founded and served as chairman of Yankelovich Clancy Shulman. He began his business career at BBDO Worldwide as Vice President for Research Services. Kevin has also held faculty appointments in Sociology and Marketing at The Wharton School and Boston University's School of Management. He received his B.A. and M.A. degrees in Sociology and Economics from CUNY and his Ph.D. in Sociology with specializations in Research Methods and Statistics from NYU.

Clancy is involved with numerous professional organizations, including the American Marketing Association, The Conference Board and the Association of National Advertisers. He frequently speaks at professional conferences on marketing and marketing research topics throughout the world, is a respected judge in major advertising and marketing competitions and is an editor of The Journal of Marketing.

His current interest is in using marketing research to develop, plan, and implement transformational marketing strategies--strategies which change brand trajectories, career paths, and sometimes entire companies. He currently lives in Gloucester, MA with his wife Kathy and son Neville.

About Copernicus Marketing Consulting and Research:
Copernicus is a research-driven marketing consulting firm in the business of transforming companies. We provide actionable, customized, and growth-oriented insights and recommendations that have changed brand trajectories, career paths, sometimes entire companies and even industries. We work with B2B and B2C, for-profit and not-for-profit, companies in a variety of industries.


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