More and more people's purchasing decisions are influenced by online product research and by friends and family members. Kazowie can offer simple online tools to keep people connected.
San Francisco (Vocus) June 19, 2008 -
Kazowie users can create a one-stop gift registry for weddings, events, or showers by compiling products from any online shop, boutique, or megastore, instead of choosing from a select few department stores. Once directed to the Kazowie registry, the purchaser can navigate to an online store through the registry, or find the store locally to purchase the gift offline. Kazowie can help the registrar manage gift quantities and fulfilled items.
Users can explore products in Kazowie in multiple ways: recently listed items, most popular items, what friends have added to their lists, or by browsing through the entire network. Lists of any kind can be created and customized by grabbing items from other people, submitting the product's URL or by using the Kazowie browser tools. Users can join or create groups and begin discussions, be a recommendation expert by creating a buyer's guide, as well as create a poll to get opinions from other users of the site. Anyone can join by logging in with existing accounts through Yahoo, Google, OpenID and AOL/AIM or by creating a new account. Users can also subscribe to friends' RSS feeds to keep in touch with their Kazowie activities.
Kazowie was conceptualized by David Thomson, a thirty-something who felt constrained by the traditional registry process when getting married. David didn't like being restricted to pick from a few department stores—not to mention spending an entire Saturday at the mall. With a baby on the way, he wanted to create a personalized gift registry at a single online address that he could actively share with his friends and family. After surveying similar user-generated shopping websites, David realized there was a niche to be filled. As the principal of a San Francisco based, user experience design company, Momentum Design Lab, David turned to his company to create this unique experience. "More and more people's purchasing decisions are influenced by online product research and by friends and family members. Kazowie can offer simple online tools to keep people connected." What began as an online registry has blossomed into a robust, singular online social shopping experience.