WOMMA's Third Annual Wommie Awards to Recognize, Applaud the Industry's Best in Word of Mouth Marketing

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The Word of Mouth Marketing Association (WOMMA) today announced the launch of its 2008 Wommie Awards competition. This marks the kickoff of the third annual Wommie Awards, and given the enormous response garnered by the 2006 and 2007 competitions, WOMMA is expecting another dash to the finish line among Wommie Award competitors.

Word of mouth marketing is gaining more traction than ever before, and according to growth predictions, we're seeing just the beginning of a huge surge of both interest and word of mouth marketing activity

The Word of Mouth Marketing Association (WOMMA) today announced the launch of its 2008 Wommie Awards competition. This marks the kickoff of the third annual Wommie Awards, and given the enormous response garnered by the 2006 and 2007 competitions, WOMMA is expecting another dash to the finish line among Wommie Award competitors.

Designed to recognize amazing word of mouth campaigns and the smart people who create them, WOMMA's Wommie Award has quickly become the most coveted accolade for the word of mouth marketing industry. WOMMA is once again asking word of mouth marketers to "wow" it with examples of their word of mouth marketing in action. Marketers who author the WOMM success stories that shine the brightest will take home a Wommie Award in recognition of their outstanding word of mouth work.

Wommie Award winners will be chosen by a peer review panel and will be publicly recognized at WOMMA's upcoming Word of Mouth Marketing Summit, which is taking place Nov. 13-14 in Las Vegas. At the Word of Mouth Marketing Summit, Wommie Award winners will have the opportunity to present their case studies to a room full of word of mouth marketing experts and aficionados. For more information about WOMMA's Word of Mouth Marketing Summit, visit http://www.womma.org/summit08/.

It's easy to compete to take home a Wommie Award: Any WOMMA member company that submits a word of mouth marketing success story to WOMMA's Case Studies Library before the Sept. 1, 2008, deadline will be in the running. All eligible submissions will be published in WOMMA's Case Studies Library, where they will serve as an educational resource for anyone interested in learning more about word of mouth marketing tactics and techniques. To peruse WOMMA's Case Studies Library, visit http://www.womma.org/casestudy.

"Word of mouth marketing is gaining more traction than ever before, and according to growth predictions, we're seeing just the beginning of a huge surge of both interest and word of mouth marketing activity," said Amanda Van Nuys, co-chair of WOMMA's Communications Council and Vice President of Corporate Marketing at Organic Inc. "All of this growth and increased curiosity make a resource like WOMMA's Case Studies Library extremely valuable. So many marketers are looking for examples of how they can put this phenomenal thing called 'WOM' to work -- and, of course, the Wommie winners stand out as the best of the best."

WOMMA's Case Study Library is open for submissions year-round. The case studies within the library provide a great resource for both WOMMA member and non-member companies who want to learn more about how to put word of mouth marketing to work for them. The Wommie Award is presented annually to companies that demonstrate a unique flair in executing an ethical word of mouth marketing program. Past Wommie Award winners include Affinitive, Brains on Fire, The Coca-Cola Company, Fanscape, Hass MS&L, Quicken Loans, Yahoo!, and Converseon.

For more information or to submit your case study, visit http://www.womma.org/casestudy.

About WOMMA

WOMMA is the official trade association for the word of mouth marketing industry. Our more than 390 corporate members are committed to building a prosperous word of mouth marketing profession based on best practices, measurable ROI, and ethical leadership. Learn more about us at http://www.womma.org.

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