doPublicity Offers Private Label Digital Signage Advertising Network Technology

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A fully managed web based SaaS solution to enable entrepreneurs start a Digital Signage Advertising Network, targeting local and regional customers.

Most people prefer to shop within a 5 mile radius and are comfortable dealing with local businesses with whom they have built a relationship

Setting up a local Digital Signage Advertising Network just got simpler and cost effective. doPublicity ( provides a complete solution that includes advertisement creation tools, display player, daily updates, monitoring, reporting and news. The service is scalable and a digital signage advertising network could be started with as few screens as may be affordable. It allows for natural growth without the huge investments needed to setup comparable services. Most importantly, the service does not require the Advertising Network Owners to focus on deploying the technology, but rather on generating revenue and profits.

"Most people prefer to shop within a 5 mile radius and are comfortable dealing with local businesses with whom they have built a relationship," says Mahesh Hinduja,'s founder. "Small business advertisers find more success in targeting local residents, as they can relate directly to their needs. Presently, this section of advertisers is limited to print and flyer distribution which has relatively low conversion rates. On the other hand, Digital Signage provides a large vibrant display opportunity and attracts more attention -- especially when an advertisement is displayed multiple times, reinforcing the product, brand and message."

doPublicity has recently introduced online calculators ( to assist potential independent Digital Signage Advertising Network Owners. The online calculator helps prospective network owners in assessing their capital costs and expected revenue based on multiple advertising options. The calculator takes in to account various parameters such as duration of displayed advertisement, number of hours the display screen operates per month, selling price per display and estimated utilization capacity. This gives the likely Advertising Network Owner an idea on what costs and revenue they can expect and modify their business plan to suit their budget and expectations.

For advertisers, doPublicity provides free access to a range of custom designed templates, which can be further customized to meet advertiser's needs. The flexible customization options allow the advertiser to include their own pictures and product description without having to worry about design layout, colors, fonts and other related issues. These templates make the task of advertisement creation easy and something that can be done in a few minutes. It saves the advertiser the cost and time of retaining an advertising agency or graphic designers. The templates are available in multiple color combinations and cover a range of businesses that include restaurant menu boards, hospitality, food, retail, auto, medical, real estate, finance, furniture, personal care, travel, etc.

doPublicity is focused on providing a complete display and management solution for independent Digital Signage Networks, focusing on building community based advertising channels. These networks will be well positioned to take advantage of advertising demand from local businesses targeting local customers. Most importantly, the startup cost of setting up a network is low while generating high returns - Low cost … High visibility

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doPublicity is a division of MaGlobe, Inc. a company based in Cupertino, CA. As a company, MaGlobe have been innovative and developed products for niche markets and expanding opportunities since 2001. doPublicity has been successfully setting up digital signage advertisement networks since January 2007 and has global customers in the banking, hospitality, restaurant and retail segments.

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Mahesh Hinduja
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