WE tv Launches 'WE VOTE '08' Application On Facebook

'Speak For Yourself!' application reminds Facebook friends to register to vote.

New York, NY, (PRWEB) June 29, 2008 -- Now that the candidates are decided and the 2008 Presidential election is heating up, WE tv has added more fuel to its WE Vote '08 campaign, which is dedicated to encouraging women across the country to get involved in the upcoming Presidential Election by registering to vote and casting their ballots this November. To help spread the word about the campaign, WE tv has launched a new online application available only on Facebook. The new 'Speak For Yourself!' application enables users to send reminders to all their Facebook friends to register to vote.

In the 2004 presidential election, 36 million women did not vote, and as we get closer to this year's election it becomes even more critical for WE tv to encourage women to make sure their voices are heard by registering to vote.

The application lives on each individual's Facebook profile page and keeps track of the number of friends they send it to, as well as all the friends their friends send it to. At the bottom of the counter is a "WE Vote Meter" keeping a running count of the total participants that have pledged to register to vote. Facebook users can locate the application by typing "WE Vote 08" into the search box on their profile page or going to http://apps.facebook.com/wetvvote/.

"The addition of the application will help our WE Vote '08 campaign move into the next phase of its mission, which is to galvanize women to cast their ballots in November," said Kim Martin, EVP and GM of WE tv. "In the 2004 presidential election, 36 million women did not vote, and as we get closer to this year's election it becomes even more critical for WE tv to encourage women to make sure their voices are heard by registering to vote."

WE tv launched WE Vote '08 in November, 2007 as the focus for its WE Empowers Women public affairs initiative leading up to the November 2008 Presidential election. WE Vote '08 is dedicated to encouraging women's involvement in the political process by educating them on important issues and making sure they are a registered voter, which will enable them to cast their ballots in November. This campaign has attracted such celebrities as Kelly Ripa, LeAnn Rimes and Kerry Washington, who have helped raise the campaign's awareness, as well as National Co-Chairs Geraldine Ferraro (D) and Susan Molinari (R), both prominent players in politics.

To learn more about WE Empowers Women and its WE Vote '08 campaign, visit www.WEVote08.com.

About WE tv
WE tv (www.WEtv.com) is the premier source for women looking to satisfy their curiosity with fascinating, original stories and entertaining, informative content that is relevant to key stages of their lives. Available in more than 69 million homes, WE tv's programming gives viewers compelling perspectives on women's lives that range from provocative to extraordinary, including signature series like "Bridezillas" and critically-acclaimed original documentary series such as "High School Confidential." WE tv's public affairs initiative, WE Empowers Women, is dedicated to creating programs that foster and celebrate women's strength, confidence and diversity. The initiative's current focus is its WE Vote '08 campaign. WE tv is available in HD and WE tv On Demand is available in 20 million homes. WE tv is a subsidiary of Rainbow Media Holdings LLC.

About Rainbow Media Holdings LLC
Rainbow Media Holdings LLC is a subsidiary of Cablevision Systems Corporation (NYSE: CVC). Rainbow Media is a leading producer of targeted, multi-platform content for global distribution, creating and managing some of the world's most compelling and dynamic entertainment brands, including AMC, IFC, WE tv, Sundance Channel, LIFESKOOL, SPORTSKOOL, and VOOM HD Networks. Through IFC Entertainment, Rainbow Media also owns and manages the following: IFC Films, a leading distribution company for independent film; IFC Productions, a feature film production company that provides financing for select independent film projects; and IFC Center, a three screen, state-of-the-art cinema in the heart of New York's Greenwich Village. Rainbow Media also operates Rainbow Advertising Sales Corporation, its advertising sales company; Rainbow Network Communications, its full service network programming origination and distribution company; and 11 Penn TV, a company that manages Rainbow Media's NYC studios and post-production facilities.

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