Style Authority Goldyn Girls Offer Innovative New Approach to Shopping

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Vanessa Barcus and Melissa Gelfand, founders of the top designer apparel site, are available for interviews about their new approach to shopping for busy women.

Vanessa Barcus and Melissa Gelfand of Goldyn, a leading online retailer of designer apparel, are offering a new way for busy women to shop. The style authorities provide their customers with star-worthy input and commentary on any style hit-or-miss. Catering to today's trend-setting modern women across the country, their expertise, impeccable taste and wit can add some color to a fashion article, and help any woman determine what's hot.

The girls of Goldyn are now available for the press to discuss the following fashion forward topics:

-Flatter your physique without breaking your budget:
Tracking the trends, fads and necessities in magazines can be a bit daunting and costly. Vanessa and Melissa keep it simple by giving advice on what to buy now without breaking a sweat or your budget.

-Runway style decoded for everyday:
Making sense of catwalk creations on emaciated models is a puzzle; Vanessa and Melissa break it down and interpret these envy-worthy looks for the rest of us.

-Simple tricks to transform wardrobe from day to night:
Have a hot date or cocktail party immediately following work? No problem! Vanessa and Melissa's impeccable style solutions are sure to make the transition simple and sexy.

Barcus and Gelfand's expertise can remedy any style catastrophe -- regardless of age, weight, or height, and whatever the weather, mood or need. Their services include an interactive online site featuring everything from Andrea Brueckner handbags to Wendy Katlen dresses, trunk shows, pop-up stores and personal stylists. Goldyn has a simple philosophy: to keep chic modern women "in the know" by keeping them informed about the latest trends while accentuating their unique sense of style. Offering a new definition for what a clothing store can be, this interactive style destination caters to women's individual tastes and preferences by acting as guiding light along the way.

For more information about scheduling an interview with founders Melissa Gelfand and Vanessa Barcus, please contact Workhouse Publicity publicist Yanina Erman directly at (212) 645-8006 or via email at

To learn more about the designer apparel from Goldyn, visit

About Goldyn:
Hectic schedules and lack of time are changing the way real women shop for clothing and accessories. Goldyn, which offers time-constrained women the hottest styles seen in magazines like Lucky and InStyle, is offering a solution. Introducing the next generation of shopping - the most convenient shopping experiences available for contemporary women's fashions online. Goldyn brings the shopping experience of Bergdorf's in New York or Fred Segal in Los Angeles to shoppers' doorsteps via the Internet, trunk shows, pop-up stores and personal stylists. For busy women, shopping for clothing online or at a trunk show can save time. Without worrying about searching for parking and spending countless hours rummaging through the department store racks, Goldyn offers shoppers convenience and the ability to shop at any time of the day or night. For those seeking a more social experience, trunk shows are targeted events with personal attention. Or for anytime access, the artfully assembled site carries more than 40 different designers including Charlotte Ronson, Corey Lynn Calter, Generra, Mint and Twinkle by Wenlan. Finally, real fashion women can wear is available in an ultra-convenient outlet. The fact that there is no brick-and-mortar location for Goldyn is fully intentional and creates freedom for Melissa Gelfand and Vanessa Barcus to spend more time researching indie labels and new designers as well as building personal relationships with their clients.

Yanina Erman, publicist
yanina @
Workhouse Publicity
133 West 25th St. - No. 3W
New York, NY 10001                
P: (212) 645-8006 / F: (212) 645-1950


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Will Ellerman
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