Gilty Couture Combines New Metals with Innovative Design to Delight Fashion World

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Gilty Couture features new fashion centric metals and bold designs for their iPod and iPhone accouterments.

We never know what style a person will pick; Some choose an understated approach for simple elegance, but more often than not men and women both show their style by sporting the Swarovski crystal cases everywhere from the office to the red carpet

Gilty Couture launched with the intent to give consumers a fresh and unique alternative for their fashion accessories. Thanks to the passion of the founders, quality workmanship, and concierge level service, consumer and retailer response to the initial collection of accoutrements for the iPhone and iPod has been overwhelming.

After only a short time in the market, the buzz is building around Gilty Couture, with the brand having appeared in many high-profile publications and websites around the world. Such publications include In Touch, Sweet, Jille, Can Can, The Source, MacPeople, MacFan, Cnet, CNBC, iVillage and the NY Times. The collection popped up last month at a fashion show in Kazakhstan and last week at a celebrity event in Dallas, TX. "The brand is on fire," says John Hubbs, CEO of Gilty Couture, "and we now have distribution for Gilty Couture in every major market after only six months of showing the products."

Gilty is a lifestyle that's popular with everybody. Inspired by classic styling combined with modern flare, Gilty Couture appeals to women and men of all ages and backgrounds. "We never know what style a person will pick; Some choose an understated approach for simple elegance, but more often than not men and women both show their style by sporting the Swarovski crystal cases everywhere from the office to the red carpet," states Hubbs.

Gilty's success is partially attributed to its network of specialty stores and department stores including Apple Japan, Harrods & Selfridges & Co. in London, MacWay in France, Design Group in Hong Kong, Gravis in Berlin and even The Venetian casino in Macau who all carry and sell out of the line.

Gilty Couture's retail success has been reinforced by the immense celebrity appeal. "Our celebrity support has been very strong. They get it," says Hubbs. While choosing the best fashions for their wardrobes such as Gucci, Versace, Valentino and Prada, they choose Gilty Couture as the perfect accessory to compliment their style and mood. Celebrities such as Paula Abdul, April Scott, Tyrese, Jasmine Dustin, Natalie Cole, Johnny Whitworth, Jud Tylor, Jason Reitman, Ronny Turiaf, Rex Lee, Roger Zamudio, Francesco Quinn, Daveigh Chase, Ashley Peldon and Jessica Simpson each carry pieces from the collection for their iPod or iPhone. Throughout interviews celebrities often exclaim how happy the product makes them feel. Once they've got one piece, they are often back for more.

For Summer 2008, Gilty Couture has launched its latest collection of chromium and stainless steel accouterments for the Apple iPhone and iPod touch products. With three new styles, Gilty has rounded out their collection, creating a balanced line of accouterments designed to compliment any wardrobe.

New introductions include: Chromium over bronze with Onyx Swarovski Crystals, Chromium over bronze and high-grade Stainless Steel cases for the iPod touch and iPhone. New lanyard attachment points allow for unlimited possibilities for customers to personalize their selection with the addition of Gilty Couture's upcoming fall collection of charms, wrist straps and neck lanyards, making the latest pieces wearable fashion accessories that can themselves be accessorized.

These enclosures provide complete access to the devices' functions and connections. Devices are nestled in an EVA foam interior lining for added protection. Each case arrives in the signature Gilty Couture Wardrobe Box™, complete with micro polish storage and cleaning pouch. With a variety of styling combinations, the accessories can be selected to complete any wardrobe and range in price from $55 to $300.

"In the next few seasons we look forward to Gilty Couture expanding the jewelry collections and discussing Gilty licensing opportunities, launching a fragrance, opening Gilty boutiques and possibly even launching an apparel line," claims Hubbs. "People want better retail experiences, and we are going to give it to them."

About Gilty Couture:
Gilty Couture designs apparel, fashion and lifestyle accessories. The brand is timely, fun, glamorous, elegant and sexy. Consumers are tired of boring and want a change. Gilty Couture is their answer. With collections that include gold, silver, chromium, stainless steel and Swarovski crystals, Gilty Couture is sure to please the individual that demands luxury as well as style and function. Learn more at: http://www.giltycouture.com or click here for Gilty Couture images and press materials.

Apple, iPhone and iPod are registered trademarks of Apple Corporation. Swarovski is a registered trademark of Swarovski AG. Gilty Couture and Gilty Couture Wardrobe Box are trademarks of Metallo Design LLC. Other company and product names may be trademarks of their respective owners.

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John Hubbs

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