Historic First in Politics - Software as a Service (SaaS) Takes Center Stage at Personal Democracy Forum 2008

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ElectionMall CEO and Founder, Ravi Singh Moderates Discussion of SaaS as a Political Tool Amongst Industry Leaders in Business, Technology, and Politics

Any current candidate that doesn't embrace this technology will lose. Obama's online campaigning success is evidence of this. The Personal Democracy Forum 2008 is a golden opportunity for anyone working in campaigns to go to school.

For the first time, the 5th annual Personal Democracy Forum will explore the campaign benefits of using Software as a Service (SaaS). The use of SaaS technology by the 2008 presidential candidates has revolutionized politics and campaign fundraising. The effectiveness of using a complete fundraising program such as MyObama shows how the use of SaaS has broken free from the traditional donor model. Candidates no longer have to obtain major contributions from PACs, lobbyists, or major donors to be viable. Achieving large numbers of small donors is equivalent or maybe even better. ElectionMall has taken what the MyObama and MyMcCain campaign developers have hard coded and turned it into an on-demand software; scalable and affordable to any sized campaign.

SaaS is a fast, easy to use, scalable and affordable platform and allows any sized campaign to use presidential fundraising tools regardless of what office they are running for. Politics on-demand is making this technology available which is democratizing democracy.

CEO and Founder of ElectionMall, Ravi Singh will moderate a discussion entitled "On-Demand Politics: 2.0" at the Personal Democracy Forum 2008 held June 23-24 from 2:00 to 3:15 at the Frederick P. Rose Hall, Jazz at Lincoln Center, Broadway at 60th Street, New York City. Having pioneered the SaaS technology for the vertical campaign and election market, ElectionMall is hosting a discussion with traditional business and industry leaders on how an estimated 500,000 campaigns can leverage SaaS to empower donors, activists, and voters.

Participants include Adi Sideman, president and CEO of Oddcast. Oddcast is a leading provider of avatar platforms designed for viral marketing and social networking. Dan Burton, senior vice president for Salesforce.com, a leader in on-demand customer relationship management (CRM) will also participate.

"ElectionMall continues to champion this vertical of campaign and elections by introducing cutting-edge technology that lets campaigns compete at a higher level. Thousands can now use it and win," says Ravi Singh. "Any current candidate that doesn't embrace this technology will lose. Obama's online campaigning success is evidence of this. The Personal Democracy Forum 2008 is a golden opportunity for anyone working in campaigns to go to school." Ravi Singh recently presented a political training seminar "Raising money like Obama" hosted by Campaigns and Elections earlier this month to an overflowing audience.

The notable Personal Democracy Forum is an annual gathering of industry leaders who explore how technology and the Internet are changing politics. Previous speakers include Eric Schmidt, Google CEO; Seth Godin, author and innovative speaker, and Craig Newmark, creator of Craigslist. Visit http://www.personaldemocracy.com for more information.

About ElectionMall, Inc.    
ElectionMall Inc., established in 1999, is a world leader in providing Internet-based non-partisan solutions for elections and campaigns, effectively utilizing technology and business expertise to enable candidates, advocacy groups, or nonprofits to generate enhanced gains in awareness, funds, and votes. From their eight years in the campaign and election industry, ElectionMall has identified over 54 different campaign behaviors and has categorized them into five specific product offerings of: Build, Manage, Raise, Promote and Shop. ElectionMall's complete product offering successfully encompasses the entire life-cycle of a political campaign. ElectionMall is headquartered in Washington, D.C. with offices in Chicago and Los Angeles. For more information, visit http://www.electionmall.com or call 1-888-WEB-2-WIN (932-2946).

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Aaron Ronsheim
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