Union Green Opens DC Office Specializing in Earth-Friendly Marketing to Green Consumers

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Marketing Veteran Joyce Dorris Named Managing Director

We understand that the chief marketing officer's challenge is to achieve more for less, while remaining sensitive to the environmental footprint of these efforts. Union Green will deliver consumer insights, campaign strategies and breakthrough creative that take full advantage of new technology-enabled channels designed specifically for cost efficiency and high impact.

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Union Green, an advertising agency serving environmentally conscious businesses, organizations and foundations, announced today that it has opened an office in Northern Virginia; and named Joyce Dorris as its Managing Director. Dorris will launch the new office and focus on building the agency's presence in the D.C. region, capitalizing on the area's concentration of eco-conscious commercial and non-profit enterprises.

"Joyce brings over 15 years of results-oriented, client-side marketing leadership, and we are thrilled she has joined our team," said Nelson Martinez, Founding CEO and Chief Creative Officer, Union Green. "Her experience creating breakthrough brands and passion for marketing are tremendous assets for the agency. We are confident these assets will translate into remarkable success for Union Green clients."

Establishing a significant presence in the Washington, D.C. region is a key part of Union Green's strategy. The region is home to numerous non-profit and commercial organizations leading the effort to preserve the planet, encourage renewable resources, and develop new technologies that will address the world's environmental challenges. Among the agency's clients are the National Wildlife Federation and the National Geographic Channel.

"Environmentally responsible leadership is as much a part of next generation marketing as social networking, mobile marketing, and search engine optimization," notes Dorris. "We understand that the chief marketing officer's challenge is to achieve more for less, while remaining sensitive to the environmental footprint of these efforts. Union Green will deliver consumer insights, campaign strategies and breakthrough creative that take full advantage of new technology-enabled channels designed specifically for cost efficiency and high impact."

About Union Green
Union Green is a full-service advertising agency, formed by the principals of Union, a New York-based advertising agency launched in 2001 serving the media and entertainment industry. Union Green, with operations in New York and Washington, D.C., specializes in creating innovative and thought-provoking marketing campaigns for environmentally conscious businesses and organizations. More information can be found at http://www.union-green.com.

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Brian Lustig
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