Australian Book Printer Challenges Amazon.com's Booksurge for Market Dominance

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Australian self publishing company, BookPal, is launching an audacious global initiative to challenge more established players in the self publishing market, such as Booksurge and Lulu, for dominance the self publishing market, worth an estimated U.S. $13-$17 billion per year.

BookPal Self Publishing To Take on Amazon.com's Booksurge

As a matter of fact, we have had many authors come to us after going to these companies, complaining about pages falling out of their books, and the lack of customer service offered by these other companies.

A local book printer has launched an audacious bid to challenge Amazon.com's Booksurge and Lulu.com for global market share in the rapidly growing book self publishing market, a market estimated to be valued at U.S. $13-$17 billion per year according to SelfPublishingResources.com.

Founder and CEO, Terence Tam, a former University lecturer who met with frustration publishing the traditional way, believes that BookPal Self Publishing, and its soon to be launched international company, Booktasia, has a good chance of challenging the likes of Amazon's Booksurge, Lulu.com and other U.S. players for market dominance.

Tam says, "As a matter of fact, we have had many authors come to us after going to these companies, complaining about pages falling out of their books, and the lack of customer service offered by these other companies."

He adds, "Because we are constantly talking to our customers, we know their needs and challenges, and our products are evolving to suit their needs. For example, 2 years ago when we first started we only printed books for our customers. Today, we help them design their book cover, typeset their books, market their books and even gain media publicity for their books. It's like a full publishing service that traditional publishing houses offer."

While the self publishing industry still struggles to gain market acceptance, often being labeled as 'vanity press publishing' by traditional publishing houses, a growing number of well known bestselling authors that started off as self publishers are changing perceptions in the marketplace. Robert Kiyosaki's "Rich Dad, Poor Dad" that has been on the New York Times bestseller list for over 6 years, is just one of the many examples of a bestselling author who started off as a self publisher.

As for taking on the global self publishing companies for market dominance, there is still much BookPal and Booktasia has to do to challenge it much larger competitors. However, with the New York Times reporting that 81% of people (200 million) in the U.S. feel that they have a book in them and should write it; it really is an open playing field. After all, we are in the Internet Age, where it is common for small companies to come out of nowhere to dominate a market segment. BookPal and Booktasia could well become the "Thunder from Down Under" in the global self publishing industry.

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