HR Execs--Wake Up! Start Recognizing Birthdays and Professional Milestones in Real and Personal Ways

Share Article

With the end of another fiscal year fast approaching HR executives scramble to find personal, valuable and affordable ways to recognize employees' professional milestones, birthdays and company anniversaries. Greeting card industry sources say people are 47 percent more loyal to companies that remember their birthdays and recognize them individually. Barry Fidel president of CardsFromBarry.com, an independent distributor of SendOutCards.com, encourages HR professionals to choose a more simple and nostalgic method to honor employees, by sending personal cards.

With the end of another fiscal year fast approaching HR executives scramble to find personal, valuable and affordable ways to recognize employees' professional milestones, birthdays and company anniversaries. Greeting card industry sources say people are 47 percent more loyal to companies that remember their birthdays and recognize them individually. Barry Fidel president of CardsFromBarry.com, an independent distributor of SendOutCards.com, encourages HR professionals to choose a more simple and nostalgic method to honor employees, by sending personal cards.

"It's no secret that employees who feel appreciated and valued produce more and better quality work," Barry Fidel advises.

CardsFromBarry.com keeps cards original and unique to businesses by enabling users to upload special photos, logos and art. "With today's online templates and databases, HR departments can mail completely unique, tangible and personal cards on recycled paper to employees' homes via USPS - hundreds or even thousands at a time," Fidel says. "Companies can also choose to send a variety of gift cards and treats with their cards."

In addition, CardsFromBarry.com allows users to insert signatures. "The CEO or area manager can 'sign' the card, or someone can sign it for her, without touching a pen. We're a virtual service sending real and memorable cards."

Other reasons Fidel says paper cards are best for recognition programs come from the 2007 Greeting Card Association's "Fact Sheet about Greeting Cards":

  • Nine out of 10 Americans say they look forward to receiving personal letters and greeting cards because cards allow them to keep in touch with friends and family and make them feel they are important to someone else.
  • Although e-mail, text messaging and phone calls are valued by Americans for helping them communicate with family and friends, the majority of Americans say they prefer the old-fashioned handwritten card or letter to make someone feel truly special.
  • Approximately one in five adults who give greeting cards say they give cards to provide a tangible keepsake. Approximately one-third of adults who receive greeting cards say they hold onto special cards "forever."

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Karen Gleason

9497023409
Email >
Visit website