Web 2.0 technologies and the internet now allow us to reach hard to find entrepreneurs globally for a fraction of the cost typically associated with prospecting, and our strategy to date is highly successful with over a half billion dollar's worth of qualified leads. We are now using the web to take our existing strategy to the next level.
Kingston, Ontario (PRWEB) June 24, 2008
SmallWorld Media Group Inc.(http://www.smallworldmedia.ca) and F3 eBusiness Inc. (http://www.f3webover.com) celebrate the launch of http://www.buildanewlife.ca, a ground-breaking investment attraction portal, developed through a 3-way partnership between the two firms and the Prince Edward County Economic Development Office.
The concept of developing a dynamic web 2.0 based investment attraction portal for this diverse community was presented by Prince Edward County's Economic Development Office, and was a challenge which required both creative and technological innovation. In the past, marketing efforts on behalf of the County were primarily tourism or product based - the intent of this new website was to package a unique and engaging front-end portal that captured small business and entrepreneur "Creative Class" investors' attention using the latest technology such as Flash animation, podcasts, video galleries, user generated content, etc. creating a multi-dimensional user experience.
EDO Dan Taylor commented, "Web 2.0 technologies and the internet now allow us to reach hard to find entrepreneurs globally for a fraction of the cost typically associated with prospecting, and our strategy to date is highly successful with over a half billion dollar's worth of qualified leads. We are now using the web to take our existing strategy to the next level." Incorporating the latest in user generated content such as Social Media trends like Facebook groups, social search and blog marketing, these online tools provide diverse opportunities for delivering targeted marketing messages to the right audience.
The sophisticated back-end boasts a Content Management System (CMS) that allows members of the client's organization to quickly and easily update, change, and tightly control its marketing communications. The CMS is fully integrated with a robust Customer Relationship Management (CRM) system enabling the client to capture new leads and manage all programs and activities related to attracting and securing those new investors into Prince Edward County.
"The challenge facing many Economic Development Corporations is the expense of hiring an in-house investment attraction team, which has many EDC's exploring other options to meet their growing needs," said Vanessa Pizzinato, Co-Owner of SmallWorld Media Group, "by working in partnership with the client to implement their long-term vision, we were able to meet those needs by developing a pioneering all-in-one solution. With the rapid evolution of the internet, you can have it all!" (View case study at http://www.smallworldmedia.ca/pdf/pec-sheets.pdf.)
The resulting online tool, incorporating the theme "People Enterprise Creativity" through all visual, written, and multi-media content, reflects the achievement of the client's goal to have a complete site delivered with all related materials, hence a 'turnkey' solution. http://www.buildanewlife.ca successfully captures an online presence that will continue to cultivate Prince Edward County's creative rural economy by drawing new businesses to the area and build a collaborative spirit within the existing community.
SmallWorld Media Group Inc. (SWMG) is an Integrated Marketing Communications Agency specializing in both PRINT and WEB. The agency has garnered local, provincial and international attention through its numerous awards for integrated campaigns, branding, web and graphic design. The SmallWorld Media Group team, led by the two founding partners, Vanessa Pizzinato and Tracy John, has successfully executed several multi-dimensional communication strategies with a focus on return on investment for their clients. All campaigns, advertising, brand development and web are supported by a thorough methodology that ensures complete understanding of the client's culture, products, services and customers. Established in Kingston, Ontario in 2004, SWMG Inc. has quickly earned a reputation for providing the Economic Development, Tourism and Government sectors with proven marketing, advertising and communications solutions.
F3 eBusiness Inc. is one of Canada's leading open source web development studios. Based out of downtown Toronto, F3 eBusiness Inc. has produced world-class corporate Internet and Intranet applications for clients such as Research in Motion and Fortune 1000 medical equipment manufacturers. Since inception in 2002, F3 eBusiness Inc. has delivered over 450 enterprise application integration, eLearning, Internet Identity, content management, and customer relationship management systems.
You can view this exciting investment attraction interactive tool at http://www.buildanewlife.ca.