After completing our evaluation, we concluded that Innovectra's technology is best in class for creating a multi-media local advertising solution. ActivSEARCH will help online consumers find specific businesses that meet their needs, and ActivIMPACT will help our customers extend the reach of their advertising to attract new business.
Vienna, VA and Moorhead, MN (PRWEB) June 24, 2008
USA Northland Directories, Inc., Inc. announced today that the company has selected Innovectra Corporation as its partner to develop its new online directory and web-based internet marketing capabilities for small businesses in Minnesota and Iowa.
USA Northland publishes over 275,000 directories annually in nine market areas located in Minnesota and Northern Iowa. With its new Internet offerings USA Northland will be able to meet the needs of its Yellow Pages customers with a broader array of marketing services using a variety of internet based digital multi-media capabilities.
USA Northland will launch a new Internet Yellow Pages (IYP) site using Innovectra technology this summer. The new site will be powered by Innovectra's ActivSearch, a proprietary search system in an easy-to-use web display. ActivSEARCH enables web visitors to search for businesses by name, category, keyword, brand name or features that appear in print yellow pages. The online directory content will be optimized for Internet search engines such as Google, Yahoo, MSN, and Ask on the world wide web.
The company will offer Innovectra's ActivIMPACT program to local businesses throughout its directory market areas. ActivIMPACT, a scalable, dynamic local advertising solution announced in January 2008, uses proven, online marketing techniques and proprietary data to generate clicks, calls and internet traffic to local merchants and service providers.
With ActivIMPACT, Innovectra will dynamically create highly specialized and optimized LeadSites for USA Northland customers, leveraging Innovectra's knowledge of the exact terms that consumers use to find goods and services with the discriminating features of participating local advertisers. Innovectra's certified search marketers will also create compelling search engine marketing campaigns with online search engines and by using video, mobile, widgets and other leading web and digital technologies.
"We are taking our Internet Yellow Pages platform and product offerings to a whole new level with Innovectra," said Ted Hall, Jr., General Manager of USA Northland Directories. "After completing our evaluation, we concluded that Innovectra's technology is best in class for creating a multi-media local advertising solution. ActivSEARCH will help online consumers find specific businesses that meet their needs, and ActivIMPACT will help our customers extend the reach of their advertising to attract new business."
Thomas C. Lewis, President & CEO of Innovectra stated, "USA Northland Directories, Inc. is leading directory publisher in the areas that they serve. As a trusted media partner, USA Northland is an excellent position to advise local businesses as they contemplate their online advertising strategies. By offering a complete 'in the book and on the Internet solution', USA Northland is now a one stop shop for local advertisers in America's heartland."
About USA Northland Directories, Inc.:
Based in Moorhead, MN, the USA Northland Directories are community Yellow Pages serving 9 directory markets in areas that include Brainerd Lakes, the Eastern, North Fork and Rum River and the I-90 corridor in Southern Minnesota and Northern Iowa. Published in full color with high quality printing and graphics, the USA Northland Directories include complete localized business and residential listings in a consumer-friendly pocketbook size that is popular with area residents and vacationing visitors.
About Innovectra Corporation:
An online publishing pioneer, Innovectra Corporation is the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra's ActivDirectory, ActivSearch and ActivTrak products are used in more than 12,000 U.S. cities and towns. ActivImpact creates value for local advertisers by providing advanced search engine optimization and technology that creates LeadSites for local businesses featuring video and mobile offerings. Innovectra and Hagadone Directories, Inc won the Association of Directory Publishers Gold Book Award for Best Electronic Directory. The company's online customers also include Local Insight Media Yellow Pages, Metro Directories' Atlanta Yellow Pages, Homepages Directories, Ross Yellow Pages and Ambassador's New York Yellow Pages.