With the incredible growth of data-enabled mobile devices, more and more consumers are seeking out local content while on the move. As a business, Travel Channel Media is uniquely positioned to engage consumers in the mobile space
Chevy Chase, MD (PRWEB) June 24, 2008
Travel Channel Media today announced the beta launch of Travel Channel GO, a free mobile travel application providing access to Travel Channel-exclusive destination content through any web-enabled mobile device. Through text, photos and audio, Travel Channel GO (downloadable at go.travelchannel.com/travel) offers consumers over 10 million points of interest and more than 2,000 Travel Channel-exclusive content references including destination guides, maps, directions, proximity alerts, click-to-call, and narratives from Travel Channel personalities like Samantha Brown.
"With the incredible growth of data-enabled mobile devices, more and more consumers are seeking out local content while on the move. As a business, Travel Channel Media is uniquely positioned to engage consumers in the mobile space," said Patrick Younge, president and general manager of Travel Channel Media. "With the launch of Travel Channel GO, we can now offer consumers localized travel content on everything from shopping and restaurants, to museums and cultural attractions -- all in a format that offers a healthy balance of utility and entertainment."
Powered by patented personalization and search technology from Earthcomber LLC, Travel Channel GO is available for any mobile web-enabled device with an active data plan, with richer experiences tailored for more advanced devices such as Apple's iPhone and Research In Motion's BlackBerry products. This unique free mobile application serves as a personal radar that delivers customized travel information based upon a consumer's tastes and interests - travelers specify their interests and Travel Channel GO handles the searching, highlighting locations nearby that match their preferences as they travel from place to place. Travel Channel GO simplifies mobile local search through its highly categorized approach, helping travelers quickly find the information that they need while on-the-go, without burdensome amounts of typing on small mobile keyboards.
About Travel Channel Media:
Travel Channel Media is an integrated travel media business, and is wholly owned by Cox Communications, Inc., a leading multi-service broadband communications and entertainment company. Travel Channel Media includes: the Travel Channel television network, available in more than 91 million U.S. cable homes; Travel Channel HD™, the network's high-definition simulcast; travelchannel.com, the network's broadband travel hub; Travel Channel's video-on-demand (VOD) and HD VOD offerings; its mobile content platform, Travel Channel GO™; and World Hum (worldhum.com), a leading online travel blog.