Morph Bodybuilding Supplement Clinical Study Presented at 2008 International Society of Sports Nutrition Scientific Conference

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How can sports nutrition consumers know if the supplements they're using are effective and safe? A clinical study, to start. And, the International Society of Sports Nutrition (ISSN) scientific conference, for another. Just two weeks ago, at the ISSN's annual conference, researchers from all over the world shared the most exciting research on sports supplements. And one of the most popular studies was on a brand-new muscle-building sports nutrition supplement called Morph from iSatori, which showed that it increased lean mass of the arms by 1.77 times over the corresponding placebo group.

Sadly, the majority of sports nutrition supplements never undergo clinical testing of any kind. And only one in a thousand has been shown to be effective in the laboratory as well as the real world. Instead, marketing and safety are based on the research of the individual ingredients, if at all. Combined with theories and hype posted on internet message boards and thus, hopes and dreams more than real science.

The International Society of Sports Nutrition (ISSN, http://www.sportsnutritionsociety.org/site/index.php), however, is determined to change this sad state and provide the opportunity for researchers and manufacturers to gather together to study and present the results on supplements. And thus gain greater credibly for supplements and the scientific research behind them.

"We've been strong supporters of supplement science since we launched our first product back in 2002. In fact, that first year, we also had our first study published in a respected, peer-reviewed journal (NUTRITION) on our flagship product, Lean System 7," explains Stephen Adele, CEO of iSatori Technologies (http://www.isatoritech.com). "This is why we're also adamant supporters of the ISSN. And the reason we attend their annual conferences."

"This year, it was especially important for us to be in Las Vegas at the Annual ISSN conference at the Red Rock Casino Resort and Spa as we had our latest study on our hottest new muscle-builder, Morph (http://www.IamMorph.com), presented," shares Marketing Coordinator Sue Mosebar. "And the results of this study blew away even our highest expectations for Morph."

The study, entitled "Effect of MORPH™ on Exercise-Induced Changes in Lean Mass of the Arms" and presented by Dr. Tim Ziegenfuss, indicated that short-term supplementation with Morph, containing primarily beta-alanine, arginine, creatine malate, and glycerol monostearate, promotes resistance exercise-induced increases in lean mass of the arms without negatively affecting blood pressure. (See the attached chart.)

In fact, there was a 1.77 times greater increase in the lean mass of the arms over the corresponding placebo group. And because Morph doesn't contain any type of central nervous system "stimulants," as expected, there were no effects on heart rate or blood pressure for participants who supplemented with Morph.

"Once the research poster on Morph was presented, the interest level was very high, and I handed out a lot of samples as well as copies of the research abstract," adds Brandon Frickey, Marketing Specialist at iSatori. "It's always great to come out and support the scientific community. Not many companies are willing to open themselves up to scientific scrutiny and support their work. But we're proud to support this society and answer the tough scientific questions on any of our products."

To learn more about the all-new Morph and this recent study, call 1-866-688-7679 or visit http://www.IamMorph.com. Morph is also available at progressive supplement retailers, like GNC, bodybuilding.com, and Bulk Nutrition.

Retailers interested in carrying MORPH should contact Europa Sports, America's largest sports nutrition distributor, at 1-800-447-4795, or visit http://www.EuropaSports.com.

About iSatori Technologies:
Based in Golden, Colorado, iSatori Technologies was founded in early 2002 by Stephen Adele to provide clinically tested nutritional products and is the only company dedicated to providing complete dietary and exercise solutions for building a better body and living a healthier, richer life. iSatori's life-enhancement and weight-loss supplements, such as Lean System 7®, Curvelle™, MX-LS7™, and the all-new Morph are available in over 31,000 retail stores nationwide, including GNC and online at drugstore.com, as well in Canada, the United Kingdom, Australia, New Zealand, and Italy. iSatori recently received the industry's NBJ Gold Award for Growth in Small Companies category. For more information about iSatori and their scientifically proven products, visit their website at http://www.isatoritech.com, or call one of their fitness experts at 1-866-688-7679.

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Sue Mosebar
iSatori
303.215.9174
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