Medwing Inc. Celebrates Milestone with Thermophore.com with Over 1600% Growth

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Medwing.com Inc. has achieved growth exceeding 1600% on Thermophore.com showing internet sales continue to grow in slow economy. Medwing created the site in 2002 as a way to promote and sell the Thermophore brand of moist heat pads and one of the first Brand Focused Retailers Online.

Our growth has always been higher then industry standards, but with that being said, 1600% growth over a sustained period of time is something we are proud of

Medwing.com Inc., a 2007 Inc. 500 company, is proud to announce that Thermophore.com has surpassed 1600% growth since its launch in 2002. This level of growth is a testament to the power of Brand Focused Retail, a model of marketing pioneered by Medwing where a complete brand is represented solely on one website. Thermophore.com has been the answer to filling distribution gaps while maintaining a firm brand identity and preserving brand value, which helps explain this exceptional growth.

Medwing's premium approach to sales and service has grown a loyal following for the brands they represent all while reinforcing the manufactures message and growing sales. "Our growth has always been higher then industry standards, but with that being said, 1600% growth over a sustained period of time is something we are proud of," said Mark Winger, C.E.O. of Medwing. As a result, The Battle Creek Equipment Company, manufacturer of Thermophore, has been able to expand their product offering with Thermophore.com as an anchor for distribution of the new products. David Underhill, president of BCEC had this to say about his company's relationship with Medwing, "In many ways Medwing helped us establish our brands in the marketplace, even before we could afford the necessary marketing support to get this done. Their passion for our products, their loyalty and the advertising we received via Medwing's promotion of our brand has resulted in a true win-win for both sides."

Mr. Winger, optimistic for future growth added, "This is an important underutilized marketing approach that has documented results at increasing sales, brand awareness, and customer satisfaction. Thermophore.com is just one example of some great success stories." Indeed other Medwing run creations such as BlueAirStore.com, HoneywellCentral.com, and AmedaBaby.com have all experienced exceptional growth, AmedaBaby.com running the closest to Thermophore.com with over 1500% growth since 2004. Mr. Winger continued, "We invest in brands, creating a platform to inform and educate while providing a premium way to purchase. The manufacturers we partner with are forward thinking and we work hard to live up to the expectations they have for sales and brand identity."

Medwing expects the Thermophore.com growth to continue well into the next decade with a planned revitalization of the product offering coupled with the new leadership at Battle Creek Equipment.

Medwing is an all inclusive retailer and marketer of premium products online, with its corporate headquarters and warehouse facilities located in Austin Texas.
For additional information on Medwing Inc. please contact Matt Rettig.

About Medwing:
Medwing was created in 2002 specializing in selling personal care products online and began expanding into other niche product categories in 2003 and 2004. Medwing operates 20 Brand Focused Retail websites and is a privately held company.

Contact:
Matt Rettig, Director of Marketing
Medwing Inc
512-687-1600
http://www.medwing.us

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