Digital Influence Group Adds Radian6 to Measure the Influence of Social Media

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Digital Influence Group, a part of W2 Group, Inc, selects Radian6 for its social media monitoring platform. Uses platform to assist in engaging and building relationships with highly targeted audiences in social media.

The companies we work with have a tremendous volume of discussions surrounding their brands in all types of social media. Radian6's real-time monitoring dashboard will help us analyze those discussions quickly so we can respond to trends, identify influential individuals and help clients improve the quality of their social media efforts.

Radian6 announced today that the Digital Influence Group has selected its social media monitoring platform to assist in engaging and building relationships with highly targeted audiences in social media.

Radian6's social media monitoring platform tracks what is being said online about brands, organizations and issues in real-time. The solution monitors all forms of social media, including blog sites, top video-sharing sites, opinion review forums, photo-sharing sites and emerging media services like Twitter.

Digital Influence Group, a part of W2 Group, Inc., has created a unique methodology for identifying, educating and cultivating influence in social media on the web for clients.

"Digital Influence Group is all about building online communities and engaging with influential people in social media." explained Brian Cavoli, Vice President Agency Marketing for Digital Influence Group. "The companies we work with have a tremendous volume of discussions surrounding their brands in all types of social media. Radian6's real-time monitoring dashboard will help us analyze those discussions quickly so we can respond to trends, identify influential individuals and help clients improve the quality of their social media efforts."

"Digital Influence Group recognizes the need to listen first before engaging with audiences online," explained Marcel LeBrun, CEO of Radian6. "By listening first, they can understand what each influencer and each community values most before attempting to build relationships, enhancing the potential impact of an outreach campaign."

The Radian6 social media monitoring platform will play a role in Digital Influence Group's measurement programs that tie the outcomes of any influence campaigns back to the goals established for the client.

"We use metrics from innovative tools like Radian6 to show how social media discussions are spreading throughout the internet, influencing other individuals and impacting our client's business." said Kelby Troutman, Digital Influence Group's Vice President of Social Media. "The real-time nature of the Radian6 dashboard allows us to constantly measure and refine the effectiveness of our communications."

Digital Influence Group:
Based in Waltham, Mass., Digital Influence Group, a W2 Group company, is a social media marketing services agency that helps client build communities with their key constituencies. We have developed a unique methodology for identifying, educating and influencing the blogosphere, reputation aggregators, e-communities and social networks. Our approach, a true innovation in marketing services, blends the expertise of public relations and interactive marketing to achieve new levels of engagement and influence with targeted audiences. Visit http://www.digitalinfluencegroup.com for more information.

About Radian6 Technologies Inc.:
Radian6 provides the social media monitoring platform for PR and advertising professionals. The company's flexible dashboard enables monitoring all forms of social media with results appearing in real-time as discovered. Various analysis widgets give users the ability to uncover the top influencers as well as which conversations are having an impact online. Visit http://www.radian6.com for more information.

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David Alston
Radian6
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Brian Cavoli
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