EQAL Appoints James Sterling Senior Vice President of Business Affairs and Operations

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Former Mark Burnett productions executive joins EQAL executive team to help drive growth for social entertainment pioneer.

EQAL, the social entertainment company founded by the creators of lonelygirl15, today announced that James Sterling has joined the company as Senior Vice President, Business Affairs and Operations. In this position, Sterling oversees EQAL's business and legal affairs, working with internal personnel and outside counsel on all of EQAL's domestic and international endeavors, which includes oversight of the foreign expansion of the LG15 universe. Sterling also works with president and COO Greg Goodfried to manage EQAL's day-to-day operations.

"James is an excellent addition to our team," said Miles Beckett, CEO of EQAL. "His experience will enhance our ability to forge innovative brand partnerships and allow us to continue creating the best scripted dramas on the Internet."

Prior to joining EQAL, Sterling spent more than three years at Mark Burnett Productions in Business and Legal Affairs, where he oversaw all business and legal related matters for television shows including The Apprentice (NBC), Are You Smarter Than a 5th Grader? (FOX), On The Lot (FOX), and Amnesia (NBC). During his time with Mark Burnett Productions, Sterling negotiated and closed more than thirty brand integration deals for The Apprentice, working with companies such as Toyota, Kodak, Dial, Norwegian Cruise Lines and XM Radio. In addition, Sterling managed day-to-day production and clearance matters and worked with and guided outside counsel on all intellectual property, employment and litigation matters.

Sterling previously worked as a litigator at Lavely and Singer, P.C. where he handled all aspects of entertainment and intellectual property law. Practice areas included contracts, talent agency regulation, rights of privacy and publicity, free speech, defamation and employment law.

"EQAL is at the forefront of an evolving entertainment landscape," said James Sterling. "I am thrilled to help guide the growing company as it builds upon an already impressive record of successes in the exciting new frontier of online entertainment."

James received a B.A. in History and Public Policy from the University of California, Los Angeles and a J.D. from the University of Southern California.

About EQAL
EQAL (pronounced "Equal") is a social entertainment company dedicated to changing the way content is consumed. Merging technology with creative development and production expertise, EQAL is a leader in the creation of truly interactive shows. Formerly known as LG15 Studios/Telegraph Ave. Productions, the company produces the two most successful online interactive dramas: lonelygirl15 and KateModern. Through partnerships with independent producers, traditional media companies, and multi-national brands, EQAL is dedicated to building online communities that engage users like never before. The company recently signed a first-of-its-kind partnership with CBS to create and produce multi-platform television, online and mobile entertainment for existing and future CBS television productions. EQAL is headquartered in Los Angeles with offices in London. For more information: http://www.eqal.com.


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Bill Danon
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