Overby Farm Announces Launch of New Hip Bones, Jr. ™ For The Small and Mighty
Overby Farm, who brought us Hip Bones™ The Original Cherry Dog Treat™, today announced the introduction of their newest product, Hip Bones, Jr. - For The Small and Mighty. Both sizes contain a proprietary formulation featuring tart cherry concentrate, ground flax seed, ginger, cinnamon, and added calcium in an all natural recipe supporting healthy hips, bones, and joints.
Leland, MI (PRWEB) June 25, 2008 -- Overby Farm, who brought us Hip Bones™ The Original Cherry Dog Treat™, today announced the introduction of their newest product, Hip Bones, Jr. - For The Small and Mighty. Both sizes contain a proprietary formulation featuring tart cherry concentrate, ground flax seed, ginger, cinnamon, and added calcium in an all natural recipe supporting healthy hips, bones, and joints.
It's The Cherries!
Numerous scientists and researchers have confirmed that tart cherries are loaded with naturally occurring compounds that help maintain health. Overby Farm has worked closely with university experts and practicing veterinarians in capturing these healthy benefits for companion animals. Research at Michigan State University's Bioactive Natural Products and Phytoceuticals Laboratory identified the presence of natural pain relieving, anti-inflammatory and antioxidant compounds in cherries. These findings led to several patents and to Overby Farm's exclusive licensing relationship with Michigan State University. For more information about tart cherries, visit www.choosecherries.com.
The Beginning…
In 2005, Michigan-based Overby Farm introduced Hip Bones™ ~The Original Cherry Dog Treat™, an all-natural, baked functional treat for the active canine.
"With a farm smack dab in the middle of cherry country, we had heard for years about how tart cherries help to maintain healthy hips and joints", says Carol Jones Adams, co-owner of Overby Farm and co-creator of Hip Bones.
Hip Bones' creators knew that more and more health-conscious consumers are choosing natural and functional foods to support healthy lifestyles. Not surprisingly, many of those health-conscious consumers are choosing natural and functional foods for their pets.
Voila! Hip Bones™, Jr. For the Small and Mighty!
Overby Farm continues to grow in the pet world bringing new, all natural products to the pet industry on a consistent basis, the latest of which is Hip Bones™, Jr. - For The Small and Mighty. This treat was designed not only for smaller dogs, but is a perfect training treat for larger breeds with all the same ingredients and healthy benefits as Hip Bones™ The Original Cherry Dog Treat™. These products are available throughout the U.S. from the finest pet retailers, natural food stores and specialty markets.
More about Overby Farm
Overby Farm, LLC is a privately held company founded in 1997 with the long-term mission of successfully commercializing technology derived from bio-based, sustainable agricultural crops. Michigan State University serves as Overby Farm's lead source of licensed intellectual property. Initial research at MSU's Bioactive Natural Products and Phytoceuticals Laboratory identified the presence of several compounds in tart cherries and dark fruit, such as: antioxidants, bioflavonoids and anthocyanins. Those findings led to several U.S. patents that Overby Farm has licensed for the global companion animal markets. For more information, visit www.overbyfarm.com.
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