Red Bricks Media Wins Gold and Silver Addy Awards

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Performance marketing agency takes home top honors for creative work with Wells Fargo Advantage Funds and THQ.

Performance marketing agency Red Bricks Media recently won Gold and Silver Addys in the San Francisco Bay Area's Addy Award competition. The agency won the Gold award for work with Wells Fargo Advantage Funds and the Silver award for work with THQ.

Wells Fargo Advantage Funds commissioned Red Bricks Media to design an informational media kit that educated consumers about identity theft. This kit supplemented Wells Fargo's campaign entitled "Unlock the Facts About Identity Theft." Theresa Lee, Red Bricks Media's Creative Director, came up with the innovative design: an embossed, rectangular foldout in the style of an old Wells Fargo lockbox, which contained a sales letter and three tri-fold pamphlets. "We wanted to capture the legacy and heritage of the Wells Fargo Brand," said Ms. Lee, explaining her design.

The media kit won in the "direct mail - flat" category. This category includes any and all marketing materials (brochures, etc) that are not three-dimensional in shape. Red Bricks Media has also won Creativity and Mutual Fund Education Alliance Star Awards for its creative work on this campaign.

Additionally, Red Bricks Media's buzz marketing campaign for THQ was honored with a Silver Addy. In order to build interest in advance of the official release of Frontlines: Fuel of War, THQ contracted Red Bricks Media to concept, design and manage an alternate reality game allowing players to experience the frontlines of tomorrow, today. Red Bricks Media's strategy included spreading awareness through emerging media channels, like blogs, social networks and YouTube, that allowed people to interact with the brand and explore the world of the game. This campaign won in the "Web/Online Campaign" category.

Ed Kim, CEO of Red Bricks Media, said "we're so excited and honored by our wins. We have some of the brightest, most talented creative minds in the business, and their work deserves to be recognized. The recognition of our work in both offline and online channels is great validation of our full-service capabilities and integrated approach to marketing. This inspires us to continue to innovate and produce top-notch creative work."

The Addy Awards are held annually by the American Advertising Association. In each category, a Gold Addy is "recognition of the highest level of creative excellence and is judged to be superior to all other entries in the competition." Outstanding entries are awarded a Silver Addy.

About the Addy Awards
Conducted annually by the American Advertising Federation (AAF) the local Addy Awards is the first of a 3-tier, national competition. Concurrently, all across the country, local entrants vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in district competitions. District winners are then forwarded to the third tier, the national Addy awards competition. Selection of the most creative entry in each category is effected by a scoring process in which a panel of judges evaluates all creative dimensions of each entry. For more information on the Addy Awards, visit http://www.aaf.org/default.asp?id=27.

About Red Bricks Media
Red Bricks Media is a performance marketing agency specializing in search engine marketing, interactive media planning, email marketing and emerging forms of media, including buzz and mobile marketing. We think of ourselves as valuable business partners whose undying dedication to client satisfaction and strict, performance-oriented principles create enduring client relationships. Red Bricks Media provides top-tier marketing services to organizations like Hearst Magazines, THQ, and LA Times. Headquartered in San Francisco, with offices in New York and Hong Kong, Red Bricks Media is one of the fastest-growing agencies in the West. Visit http://www.redbricksmedia.com for more information.

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Lauren Quan
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