G3 Jewelry Inc Launches its Online Shopping Boutique with "Glamour" Ahead of the JA Show in New York

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In preparation for the Jewelry Association Summer Show at the Jacob Javits Center in New York City, NY, G3 Jewelry released its "Glamour" line of diamond jewelry for women and launched its online shopping boutique at http://www.g3jewelry.com.

Since the initial launch of G3 Jewelry's website in April there have been several updates and enhancements made, but none bigger than the debut of the G3 Jewelry Online Shopping Boutique. "Internet users now have a new destination for custom diamond jewelry on the web. Women who love diamond jewelry are encouraged to stop by our website and look at our 2008 "Glamour" line", says G3 Jewelry President & CEO, Quincy Brown. "We decided to luanch with 30 items and add more from to the "Glamour" line each week until we round out the categories", says Brown.

The online boutique features diamond jewelry that is completely customizable. When purchasing an item, shoppers can choose from various metals such as 14k or 18k White Gold, Yellow Gold or Platinum. Customers can also match the metal they want with the diamond quality that meets their demands or budget. The entry level pricing of each item is extremely competitive and in many cases lower than other online jewelry stores who sell similar items. The differentiating factor is the option to choose higher diamond qualities for your jewelry. "I think that's key. You don't have to settle for less if you don't want to. If you're an affluent shopper that's looking for the highest quality diamonds, we hand select each one for unmatch quality and consistency. If you're looking to stay within a certain budget, customers will find our prices to be lower than most and our quality to second be to none", explains Brown.

Ms. Latonya White, Executive Vice President for G3 Jewelry Inc, was and continues to be instrumental in developing the "Glamour" line. "Being a woman who loves diamonds and diamond jewelry, I felt it was important for us to create a well-rounded line of jewelry that includes your must-have's like diamond studs and solitaire pendants, as well as your fashion-forward or trendy items like our Three Stone Diamond Earrings and Pendant", explains Ms. White. There are several non-customizable items offered in the "Glamour" line that ship within 48 hours of placing an order online. Custom items can take between 3 to 10 days to ship, due to the hand selection and setting of the diamonds as well as the Rhodium finishing, which adds shine to the jewelry. For a limited time only, shoppers can enjoy free UPS Ground shipping on all online orders.

G3 Jewelry also plans to launch its bridal collection in July and is working with several magazines on a nationwide ad campaign to push its custom jewelry design services. "We believe its the future of jewelry. Where else can jewelry buyers talk to the actual designer who is making your one-of-a-kind piece? It's an amazing experience that we want to share with everyone", says Brown.

For more information on G3 Jewelry, The "Glamour" Line and G3's Online Shopping Boutique, go to http://www.g3jewelry.com.

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Latonya White
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