From Oprah to the Today Show, Renowned Designers Talk About the Wallpaper Comeback - And Retailers Like Wallpapers To Go are Utilizing the Publicity in Local Marketing Effort

Wallpaper - no longer just for walls.

Houston, Texas (PRWEB) June 26, 2008 -- Wallpapers To Go, the nation's largest chain of specialty wallpaper stores, announces a new generation of wallpaper that is changing the way the paper - named for the only application it was expected to have - is regarded in the decorating world.

Excited about the evolutionary new design element it has become for some of the most renowned designers, Wallpapers To Go representatives utilize publicity the designers generate in communicating the comeback to customers.

According to company executives, decorating guru Nate Berkus suggests that today "it's not your grandmother's wallpaper" - referring to the sophisticated patterns, metallic colors, contemporary designs, Old World craftsmanship and fabrics of today's ready to go anywhere wallpaper.

And hearing it from highly regarded designers like Berkus has greater impact than any local advertising they could do.

They also point to features on popular morning programs such as the Today Show to further boast the rebirth of wallpaper - stating that Chassie Post, style editor of Domino magazine, suggests exploring the bold new patterns and applying it unconventionally to dramatically change the look and feel of a room.

"Today decorators are using wallpaper as framed art, decals over painted walls, closet lining, pattern designs, murals and much more. This impacts our customers and helps them see today's wallpaper designs in a whole new way," stated Wallpapers To Go CEO Harold Otto.

"While wallpaper of today is more durable than paint and features innovative designs and vibrant colors, watching known designers use it in innovative new ways has been a huge draw and really re-energizes sales," added Otto.

Otto further explained that returning customers are often surprised that the sophisticated new wallpaper is frequently less expensive than most of the faux finishes and designer paints - and many even easier to work with.

Wallpapers To Go is a national retailer of wallpaper, borders and home decorating accessories. Their stores feature the largest selection of the world's best border, wallpaper and mural designs from leading manufacturers and distributors in stock as well as special order. In addition to wallpaper, Wallpapers To Go carries an extensive selection of window coverings, framed art, coordinating fabrics and home accessories.

Wallpapers To Go has an online store that offers a thorough How To guide, wallpaper calculator, color guide with over 260,000 colors to choose from and hundreds of wallpaper books through which customers can browse.

To learn more about Wallpapers To Go and to view their online catalog, log onto www.wallpaperstogo.com or call 1-800-843-7094 to find the location nearest you.

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