Organic for Everyone: Retailers Can Make Green Clothing Affordable & Accessible to the Average Consumer

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Today, many products including food, clothing, and furniture, are made in a sustainable and organic way. However, not all of these products are accessible and affordable to the average American. Prohibitively priced and largely limited to exclusive boutiques, organic products have been stereotyped as luxuries. Despite, or perhaps because of, the newness of the trend, opportunities are wide open for manufacturers and retailers to go organic in practically any way they wish--and be assured of a captive and growing audience.

Today, many products including food, clothing, and furniture, are made in a sustainable and organic way. However, not all of these products are accessible and affordable to the average American. Prohibitively priced and largely limited to exclusive boutiques, organic products have been stereotyped as luxuries.

"For everyone to participate in promoting a healthy environment, it is imperative to break down these barriers and perceptions by making organic products and clothing accessible and affordable to the masses," said Cherie Ingraham, founder of My Earth Too!, a new line of 100% organic clothing and accessories.

My Earth Too! and its family of brands - We the Earth and Earth and Me! -- which produces an affordable organic clothing and product line, intends to continue making such products available to the masses by partnering with national retailers who understand the average American's needs.
Despite, or perhaps because of, the newness of the trend, opportunities are wide open for manufacturers and retailers to go organic in practically any way they wish--and be assured of a captive and growing audience.

The Annual National Shopping Behavior survey by KPMG business advisory company noted that during the 2007 holiday season, against a backdrop of an overall slowdown of spending, a full 88% of respondents indicated that they were very concerned about the environment, 74% said they were happy to pay more for a "green" or organic product, and 55% said they would make a special effort to shop at "green" image stores. With environmental health being such a huge and unquestioned value in today's society, suppliers can do no wrong by energetically investing in the organic clothing market--they, the consumers, and the environment will all benefit.

Beyond the use of organic cotton in its products, My Earth Too! spreads the message of environmental awareness in another way. A portion of the proceeds from the sale of My Earth Too! products is donated to The Chuckie Goodnight Foundation For The Environment, a nonprofit organization dedicated to creating environmental learning centers and teaching children about Earth stewardship and social ethics.

"Our dedication to Earth-healthy values goes far beyond the making of our clothes from 100% organic cotton," said Ingraham. "Our brand encourages customers to understand how their daily choices can promote greater health for the Earth, for their families and for themselves."

About My Earth Too LLC
My Earth Too!, LLC is a unique line of 100% organic cotton apparel, intimates, accessories, bedding and layette. It is the result of both the experience and passion of its founder, Cherie Ingraham, whose 30 years of experience in the garment industry and love of the environment inspired the creation of the brand. Together with retailers, farmers and consumers, My Earth Too! and its family of brands -- We the Earth and Earth and Me -- are committed to becoming part of the solution for a healthier planetÑand to providing excellent quality and value to consumers. A percentage of proceeds from the sale of My Earth Too! products go to the Chuckie Goodnight Foundation for the Environment, a non-profit organization dedicated to educating the children about Earth stewardship and social ethics. For more information on My Earth Too!, please visit http://www.myearthtoo.com.

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Jessica Lyon
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