Content Business gives cable executives a trusted editorial platform to follow the money in the cable business, where content is king and the deals are critical
Rockville, MD (PRWEB) June 27, 2008
CableFAX, the leading source for cable business intelligence, announces the launch of CableFAX Content Business, an online premium service featuring proprietary coverage of cable content, ratings, programming and advertising trends, new technologies and distribution channels.
CableFAX Content Business, at http://www.cablefaxcontentbusiness.com, will be led by an award-winning editorial team that includes Michael Grebb and Seth Arenstein, veteran editors for CableFAX Daily and CableFAX: The Magazine. Updated daily with news and analysis related to cable content and the business surrounding it, Content Business is one of the only independent premium sources for ratings analysis, trends, and business opportunities.
The site includes exclusive data from partners Nielsen, Rentrak, ComScore, Big Champagne and others, tracking consumer consumption of cable content on multiple platforms, including linear TV, video-on-demand and the Web. A Cable Show Database includes details on hundreds of Cable shows. Content Business contributing columnists include Tim Brooks, former executive vice president of research for Lifetime Television and one of the most respected researchers in the content business; Sean Cunningham, president and CEO of the Cabletelevision Advertising Bureau (CAB); and John Zamoiski, co-CEO of NMA Entertainment & Marketing and chairman of the Promotion Marketing Association Education Foundation.
"Content Business gives cable executives a trusted editorial platform to follow the money in the cable business, where content is king and the deals are critical," notes Diane Schwartz, vice president and group publisher of the CableFAX group. "This premium service is a timely complement to CableFAX Daily, which has been breaking the news and keeping people connected for nearly two decades."
The CableFAX group of products includes CableFAX Daily, Content Business, CableFAX: The Magazine, HD Briefs, The Faxies Awards, the CableFAX 100 event, the Program Awards, and webinars and networking events. Learn more at http://www.cable360.net.
To interview Michael Grebb, the Editor of CableFAX Content Business, contact him at mgrebb @ accessintel.com.
Get a trial subscription to Content Business at http://www.cablefaxcontentbusiness.com.