Ego TV and "Roommates" Creators Iron Sink Media Present Web Drama "Malibu U."

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New Web series focuses on feisty sorority girls finding their identities while in college, with plenty of surprises along the way. Launched exclusively on EgoTV.tv and Ego TV's "Most Popular Videos" widget on the Internet; already attracting 75,000 daily viewers.

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Scott and the entire team at Iron Sink Media are incredibly creative, and they understand how to tell interactive stories on the web. They enjoy communicating directly with the audience much like Ego TV does, and they know that the audience comes first and the best stories rise to the top.

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Ego TV and Iron Sink Media, the creators of "Rommates", have debuted "Malibu U.", a new Web drama that follows the lives or sorority members at the trendy Malibu University in California. Each episode from the initial six-episode run is approximately five minutes in length, and the producers have created a series of six cast member video blogs.

"Ego TV is ecstatic to launch 'Malibu U.' The Web is the perfect place to demonstrate this type of interactive storytelling. 'Malibu U.' is already popular with the Web audience and with advertisers," said Ego TV President and "Malibu U." Executive Producer Jimmy Hutcheson. To date, "Malibu U." has garnered the attention of 75,000 viewers daily.

Scott Zakarin of Iron Sink Media said, "Working with Ego TV on 'Malibu U.' was a really fun experience. We strived for a modern version of 80's kitsch movies, that today's Internet audience should eat up with a spoon. I wish my parents would have sent me to a school like 'Malibu U.'"

"Roommates" from Iron Sink Media was the successful branded entertainment Web drama on MyspaceTV. The series integrated Ford and Fresh View Contact Lenses. The current Ego TV advertisers include Subway, Pontiac, Showtime and MSN.

On working with Iron Sink Media, Hutcheson said, "Scott and the entire team at Iron Sink Media are incredibly creative, and they understand how to tell interactive stories on the web. They enjoy communicating directly with the audience much like Ego TV does, and they know that the audience comes first and the best stories rise to the top."

"Malibu U." can be found now at http://www.EgoTV.tv. Additionally, starting July 15, viewers can access "Malibu U." at Ego's mobile phone WAP/ iPhone site and Ego's syndication partner channels, including YouTube, MyspaceTV, iTunes, VidShadow, TitanTV, Joost, Veoh, and other Web sites.

Synopsis of "Malibu U.": "Where did you go to college? It probably wasn’t a place like 'Malibu U.'! The students at 'Malibu U.' have it all: the beach, babes, celebrity friends, beer, and parties. Oh yeah, and classes. Surrounded by beautiful people, the sorority sisters of Zeta Chi, 'Malibu U.'s' most elite sorority, find drama all around them – boys, rival sororities, pledges, and college antics."

About Ego TV:
Ego TV produces TV-like programming for the web and mobile devices. Ego TV is Gen Y's destination for becoming successful, featuring entertainment content with celebrities such as Tom Arnold and Lou Ferrigno. Ego TV's advertisers include the LA-based clothing line Ed Hardy, Subway, Showtime, Pontiac, Intel, U.S. Navy, and MSN. Based in BeverlyHills, CA, Ego TV distributes its library through YouTube, VidShadow, MySpaceTV, Joost, Veoh, mobile partners, and many other distribution outlets.

For more information, please visit the corporate website at http://www.HutchMediaOnline.com or the consumer Web site at http://www.EgoTV.tv.

About Iron Sink Media:
Los Angeles-based Iron Sink Media produces original programming for multiple platforms with an unparalleled pedigree in "new-media" entertainment. In 2006, Iron Sink Media produced the revolutionary internet webisodic "Soup of the Day", which was released on DVD by Echo Bridge Entertainment in February 2007. Tens of thousands of MySpace members and other web users were interacting and influencing "Soup of The Day" characters on their computer. Iron Sink Media
produced the MySpace.com webisodic series "Roommates". "Roommates" was an interactive webisodic airing on MySpace.com about eight college roommates who have split up into two groups. The show was sponsored, in part, by Ford and Fresh View Contact Lenses. Iron Sink Media's "Roommates" was the first original web series developed with MySpace.com.

Ego TV Contact:
Corporate Inquiries:
George Welsh
Ego TV
310-526-7244
George.Welsh @ EgoTVonline.com

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