GCD Explains Direct Mail Basics and Web Site Enhancements to Women Entrepreneurs

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Women from all over the country recently participated in a marketing conference geared specifically for women who own small businesses. Gail Clanton Diggs, of GCD Writing and Marketing, spoke with the group about the basics of direct mail and about how to have a web site that really works.

With the growth of the Web and Internet marketing, some businesses think that direct mail is no longer a viable option, but that's simply not true. The fact is that smart marketers are using direct mail profitably and I'm going to tell you how.

Women from all over the country recently participated in a marketing conference geared specifically for women who own small businesses. Gail Clanton Diggs, of GCD Writing and Marketing, spoke with the group about the basics of direct mail and about how to have a web site that really works.

"With the growth of the Web and Internet marketing, some businesses think that direct mail is no longer a viable option, but that's simply not true. The fact is that smart marketers are using direct mail profitably and I'm going to tell you how."

This is what Gail Clanton Diggs, president of GCD Writing and Marketing (http://www.gcdwritingandmarketing.com) told a group of women entrepreneurs on June 13, 2008. These women had gathered in Virginia Beach, VA, to attend the Brand University 2008 Marketing Success Conference for Women Entrepreneurs.

Brand University 2008 was an exciting event sponsored by The Synergi Group, LLC, an organization founded to help facilitate mutually beneficial relationships among women entrepreneurs.

Diggs' hour-long presentation included an explanation of popular direct mail terms and phrases, as well as a careful examination of the vital components of any direct mail campaign, including the list, the copy, and how to test effectively. Special attention was placed on how to use these components to create direct mail campaigns that are affordable for the new or small business owner.

The basis of this presentation can be found in a free report Diggs has written titled "Direct Mail Tips for the Small Business Owner. " To get a free copy of this valuable resource, just request it at http://www.gcdwritingandmarketing.com.

Diggs also delivered a teleseminar to the Synergi group participants in June entitled, "You've Built Your Website, Now What?" During this one-hour call, she shared eleven tips to help ensure repeat visits to your web site. The list included:

  • React to relevant (and not so relevant) news and events. "This lets the reader know that you're living in the same world they're in, feeling their pain, sharing their joys, etc. This, in turn, builds a level of trust that will certainly work in your favor."
  • Have something on your site that shows that it is being looked at and maintained. "You want your visitors to know that the site they're visiting today was not the exact same site that existed last month, nor will it be the exact same site they'll find there next month."
  • Keep it simple. "Visitors should never be confused while on your site. Fancy graphics and flashing openings are interesting, but often unnecessary. Consider your product and your audience and judge accordingly. As is often said, "just because you can, doesn't mean that you should."

You can send visit http://www.gcdwritingandmarketing.com to request the complete list of eleven tips for having a "working" web site.

About GCD Writing and Marketing Solutions: GCD Writing and Marketing Solutions, http://www.gcdwritingandmarketing.com, is a full-service writing and marketing company located in Washington, DC. We specialize in copywriting, keeping web site content current, and creating marketing campaigns for clients all over the country.

Contact:
For more information about GCD Writing and Marketing Solutions contact Gail Diggs at 202-669-6048 or visit http://www.gcdwritingandmarketing.com.

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