Ypulse.com Announces Launch of Ypulse Books and Books Preconference at 2008 Ypulse National Mashup Conference - Insight, News and Trends for Young Adult and Children's Book Industry

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Ypulse.com, the leading independent media platform for teen media and marketing professionals, in partnership with publisher Modern Media, today announced the launch of Ypulse Books, http://www.books.ypulse.com and the Ypulse Books/Publishing Preconference at the 2008 Ypulse National Mashup conference, http://mashup.ypulse.com/agenda_books.php.

For a lot of us, we eat, sleep, and breath, young adult literature, but we know it's changing every day

Ypulse.com, the leading independent media platform for teen media and marketing professionals, in partnership with publisher Modern Media, today announced the launch of Ypulse Books, http://www.books.ypulse.com and the Ypulse Books/Publishing Preconference at the 2008 Ypulse National Mashup conference, http://mashup.ypulse.com/agenda_books.php.

Ypulse Books is a blog and newsletter that covers books for children and young adults. It provides insight on what children and young adults read, the latest trends in how books are marketed to youth, and efforts to increase youth literacy. Launch sponsors include Hachette Book Group USA and Orange Avenue/Zest publishers. The addition of Ypulse Books marks Ypulse's continued expansion and commitment to covering the youth marketing space. "The YA publishing space is incredibly hot right now both in terms of books being sold and optioned for TV and movies as well as characters being licensed for all kinds of products," said Anastasia Goodstein, Ypulse founder and editor. "This is an area of coverage our audience told us they wanted more of, and we have responded with Ypulse Books."

"At Ypulse Books we really try and explore and discover what motivates young readers and the artists that write for them," said Alli Decker, Editor, Ypulse Books. "Yes, we share news and current events in the field, but what we really want to do is bring to light the forces that enable movement in this wonderful genre. We are experiencing a huge shift in the world of YA. It's a really exciting time. Ypulse Books wants to be there as both a participant and an observer, recording the conversation but also actively contributing as well."

In addition to adding the Ypulse Books channel, Ypulse also added a book and publishing preconference to the the 2008 Ypulse National Mashup. The Books pre-conference takes place in San Francisco on July 14 (the whole conference continues through July -15.) The Ypulse Books/Publishing Preconference will provide librarians, authors, publishers, and educators a unique perspective on the young adult and children's publishing industry.

"For a lot of us, we eat, sleep, and breath, young adult literature, but we know it's changing every day," said Alli Decker, Editor, Ypulse Books. "It will be so exciting to exchange information, resources and especially ideas about the new developments on the YA horizon."

Preconference Highlights:

  • Keynote: Meeting Young Readers Where They Live - Online
  • Promoting YA Fiction: A Conversation with Authors
  • Writing for a youth audience
  • How successful YA & children's authors connect with reluctant readers
  • Striking the right tone
  • Reaching "reluctant readers"
  • The Publishers Panel
  • Trends in YA publishing
  • From page to screen: Which titles make it and why
  • The new world of multi-platform book promotion
  • Visual Storytelling
  • Why teens are mad for manga
  • Are comics and graphic novels just for boys?
  • Understanding the appeal of anime

Preconference speakers include Alli Decker, Editor, Ypulse Books; Justina Chen Headley, Author and Co-founder, Readergirlz; Chris Rettstatt, Author and Director of Story Development, Star Farm Productions; David Levithan, Author and Executive Editorial Director, Press Fiction, Multimedia Publishing, and PUSH, Scholastic; Hallie Warshaw, Publisher, Zest Books, an imprint of Orange Avenue Publishing; Courtney Wood, Senior Online Marketing Manager, Penguin Group (USA); Tracy Grand, CEO, JacketFlap and Nicole DeMeo, CEO, Kamikaze POP.

For press inquiries and press registration, or to book interviews with Anastasia Goodstein or conference speakers, please contact Carolyn Carson at carolyn @ ypulse.com. Attendees can register for the 2008 Ypulse National Mashup by visiting http://www.mashup.ypulse.com. For more information about advertising on Ypulse Books, please contact publisher, Charles Pelton, Charles @ ypulse.com.

About Ypulse
Ypulse is an independent media platform founded and edited by Anastasia Goodstein for youth media and marketing professionals. Ypulse.com reaches a highly influential audience of agency, brand and media executives as well as social marketers trying to reach youth. The blog has been featured in several leading publications including USA Today, BusinessWeek, Forbes and Fast Company. Anastasia Goodstein is an award-winning blogger and often-quoted expert on American tweens, teens and early twentysomethings. Goodstein was one of the first graduates of the Medill School of Journalism's new media program at Northwestern University where she earned an MSJ in 1999. Goodstein's first book about teens and technology, Totally Wired: What Teens And Tweens Are Really Doing Online, was published by St. Martin's Press last year.

About Modern Media
Modern Media builds, produces, markets and sells business conferences and media brands. Publishers, media entrepreneurs, business marketers and associations rely on Modern Media to engage customers and increase revenue, launch new events and brand extensions, or revitalize existing products. The company produces high-quality business conferences, providing programming, speaker recruitment, conference management and attendee acquisitions services. Its brand marketing services include positioning strategy, sales tool development and sponsorship sales.

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