Drink Pilsener Pints and Win the Pot With Everest Poker and the World Poker Store's First Ever German Bar Poker League

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Poker tournaments at your favorite bar? What could be better? That was the thinking behind this week's first ever partnership between Everest Poker and the World Poker Store. As co-sponsors of Germany's first official Bar Poker League, the two companies will promote tournaments at more than 100 venues across the country.

In the longer term, we feel this is the sort of model that can be replicated across the continent and eventually into a Pan European Championship for real players representing their local bar which is what Everest Poker is all about

Everest Poker (http://www.everestpoker.com?adv=M377E001), in association with The World Poker Store Inc, has signed a deal to sponsor Germany's first official Bar Poker League with over 100 venues expected to host tournaments.

Everest Poker will be the online sponsor of this project with exclusive brand visibility on the leagues' poker tables, chips and playing cards, advertising, and on the League's web site http://www.theworldpokerstore.com with additional collaborative efforts and exposure through special live events and on the Everest Poker website.

"We are the one poker room that has always been 100% focused on Europe, and ventures like this fit perfectly with our brand," said Everest Poker CMO Jennifer Joyce. "Everest Poker aims to bring each player a unique and individualized playing experience., and offering the thrill of live poker to German players through a network of venues across the country is the perfect opportunity.

"In the longer term, we feel this is the sort of model that can be replicated across the continent and eventually into a Pan European Championship for real players representing their local bar which is what Everest Poker is all about," Joyce said.

World Poker Store Inc. CEO, Chuck Chastain, said he was excited to welcome Everest Poker to the World Poker Store and Bar Poker League family.

"This partnership will offer our players in Germany even more opportunity to compete world wide for premiere tournament invites through the league and now through Everest's online contests as well. Plus, the timing of Everest's alliance with Harrah's Entertainment and brand exposure on table felts and television coverage at the World Series of Poker couldn't be better as it further validates the strength of our German partnerships during our launch this fall."

The dates and location of the Bar Poker League will be confirmed shortly.

About The World Poker Store, Inc.
The World Poker Store is currently expanding The Bar Poker League and its proprietary Player Card system through license agreements and league sponsorships in the United States and Europe. Further expansion into China continues with company owned and operated upscale, membership based, entertainment clubs that offer Las Vegas style entertainment, Texas Hold 'em poker tournaments and VIP amenities. The World Poker store also continues to benefit from the support of its advisory board of world class poker players Marcel Luske, Phil Hellmuth, Johnny Chan, Patrik Antonius, Hoyt Corkins and Liz Lieu as they promote the company and the league world wide. Additional information about The World Poker Store can be found on its website http://www.theworldpokerstore.com.

Everest Poker is owned by Everest Gaming, LTD. With over 11 years of online gaming experience, Everest Gaming has established a name in offering some of the most exciting and trusted multilingual gaming web sites worldwide. It was the first company to launch a truly multilingual poker gaming platform in 2004. Everest Poker is a European poker room created for, and run by, European poker enthusiasts. With a strong understanding of International poker markets, Everest Poker provides its players with the best localized poker experience. Through fully translated software, native language customer service, the unique ability to chat in any language and a roster of features and benefits tailored to each local market, Everest Poker helps its players master their own game.

More information is available from the Everest Poker website: http://www.everestpoker.com.

For further information contact:
Agentur Schäfer - PR & Marketing

Nicole Leonhard                    Corina Strauß            
Tel.:    +49 - 6201-8 79 08 - 83            Tel.:    +49 - 6201-8 79 08 - 87
Fax:    +49 - 6201-8 79 08 - 88            Fax:    +49 - 6201-8 79 08 - 88
E-Mail:    n.leonhard@agentur-schaefer.com        E-Mail:    c.strauss@agentur-schaefer.com


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Ed Pownall
Everest Gaming
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