'Freshness Dating' for Sales Leads: NetProspex Displays Last Validated Date for Contacts

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In a move designed to give sales and marketing professionals complete confidence in the quality of their contact information, NetProspex has begun publishing the "last validated date" for its executive contact database. The "last validated date" shows when the contact was last actively checked for accuracy.

Sales people can't waste time chasing down bad leads. NetProspex is designed to provide both accuracy and transparency to our users. Displaying the date a contact was last validated, and allowing salespeople to sort results by it, is the clearest way we can meet our users' needs and help them shorten the sales cycle.

It's a simple equation: quality contact information means more targeted leads, more effective sales efforts and ultimately a shorter selling cycle. Continuing in its drive to bring much-needed accuracy to the online sales contact market, NetProspex has begun publishing the "last validated date" for its executive contact database. The "last validated date" shows when the contact was last actively validated and is designed to give sales and marketing professionals complete confidence in the quality of their contact information.

"Sales contact information is only useful if it's accurate," says Gary Halliwell, CEO of NetProspex. "Sales people can't waste time chasing down bad leads. NetProspex is designed to provide both accuracy and transparency to our users. Displaying the date a contact was last validated, and allowing salespeople to sort results by it, is the clearest way we can meet our users' needs and help them shorten the sales cycle."

While quality is paramount, it goes hand in hand with content. NetProspex, a relatively recent entrant into the online sales contact marketplace, allows sales professionals to exchange existing contacts for new prospects and has built a robust collection of contacts that reaches deep into North American companies.

NetProspex recently released its sales contact trading system with 100% validation of user-contributed executive contact information. NetProspex sees accuracy as the key to realizing the enormous market potential of the 3 million business-to-business sales executives in North America. The company has been in development with its technologies for over a year, continually testing and improving a complex set of proprietary data management systems.

About NetProspex
NetProspex was founded in 2006 by Gary Halliwell and Jeff Clewley, two veterans of the electronic financial information market. NetProspex understands that effective sales efforts require the most in-depth and accurate prospect data. The company's core product line overlays user-contributed and commercial sales lead data with multiple layers of quality control to produce an entirely unique and highly effective sales and marketing contact database. With over 2.5 million accurate business contacts across 350,000 companies, NetProspex is a major new source of contacts - including difficult-to-find mid-management decision makers across North American businesses. For more information or a free trial, visit http://www.netprospex.com.

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Mary McRae
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