weigh more heavily and help to make other pages 'important'.
Boston, MA (PRWEB) June 16, 2008
Search Engine Optimization Journal, a Brick Marketing blog covering a spectrum of topics on the increasingly important field of Search Engine Optimization, has added a new PageRank™ section to the website, promoting a broader understanding of what PageRank is and its relevance to Internet marketing. The term PageRank™ is a patented trademark of Google, the most popular search engine on the Internet by a wide margin. Google's own definition of PageRank™ states:
"PageRank relies on the uniquely democratic nature of the web by using its vast link structure as an indicator of an individual page's value. In essence, Google interprets a link from page A to page B as a vote, by page A, for page B. But, Google looks at more than the sheer volume of votes, or links a page receives; it also analyzes the page that casts the vote. Votes cast by pages that are themselves "important" weigh more heavily and help to make other pages 'important'."
Since most Web users use Google to find information on the Internet and Google's share of Internet searches continues to rise, many companies are inclined to focus their Internet marketing efforts on attaining page rank with the industry heavyweight. The new PageRank™ section of the blog is intended to clarify some misunderstandings about the importance of page rank when certain keywords and phrases are entered into the search field of a search engine.
Companies seek a higher page rank on search results pages because they hope to attract more traffic to their websites and thus enhance their site's marketing potential. But for the purposes of Search Engine Optimization (SEO), focusing all their marketing efforts to achieve higher online visibility with one search engine, even though it is the most popular by far, can be counterproductive.
The new PageRank™ section of Search Engine Optimization Journal dispels some of the common myths about increasing a Web page's rank through SEO methods so companies seeking the advantages of SEO for their sites can gain a deeper understanding of how these strategies will help them achieve their goals.
Search Engine Optimization Journal, authored by renowned Internet marketing expert, Nick Stamoulis, is one of the Web's most visited blog sites about the many facets of Search Engine Optimization. Anyone interested in learning more about Google PageRank™ or any other aspect of SEO is encouraged to visit http://www.SearchEngineOptimizationJournal.com, or call 877-295-0620.
Search Engine Optimization Journal