Content is King When Developing a Highly Rated Website, Says

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Website indexing is receiving a significant overhaul, says leading web content production company, and what used to be considered vital Â? like the quantity of site content Â? is now being aggressively replaced by a high demand for quality.

According to expert website content development company, one of the most up-to-date and effective ways for websites to get ranked on search engines like Google is with unique, quality content.

Of the eight billion pages indexed by Google, many do not deserve to be in the index simply because they severely lack in quality content. reveals that although page quantity used to be considered essential when getting a website indexed, numerous site pages with poor or un-relating content have now become a restricted.

In order to boost its own quality assurance, Google began banning thousands of pages that don’t relate to their website’s content subject matter. Currently, advanced algorithms check that on-page content is actually relevant to a site’s overall theme. On-topic niche sites are exactly what large search engines are looking for and are rating very highly.

David Hobart, a founder, advises that accuracy is the critical key. “As an example, if someone wants content on fridge-freezers but the briefing process has only detailed fridges, the content will be completely at odds with what is wanted,” he says.

Most websites fall into a few broad categories – e-commerce, social, directory, and specialist niche information. These four categories account for the majority of the web; but the big issue for any website owner remains how to find the time to keep regular, high quality, SEO-Optimised, user friendly, accurate content going into a site.

“We are finding that more and more sites are requiring ‘expert’ style content for specific pages on their sites,” Hobart says. “This has been largely due to the increase in e-commerce sites that have needed content to help increase their Google Quality Score.”

With over nine years experience in the web publishing market, Hobart and his team at specialize in developing a depth of niche, unique and relevant to its clients’ site domain and meta tags and generating good content.

In the current industry, site content needs are changing for the better, and keeping up with these changes is crucial for businesses. But Hobart cautions against throwing money away on unreliable or inexperienced content development companies.

“The secret to a good content firm is that they have enough writers and proof readers to be able to create the work,” he admits. “Writing content is a labour of love and if done correctly, takes time; it is also vital to get the briefing stage right as if a client doesn’t get an exact brief form the client, the end result will be worthless.”

Keeping up with both site and search engine trends has proven fundamental when developing website content. Happily, Hobart acknowledges that diversity within the industry is great news for his company as it plays to their quality content strengths, allowing them to surpass other content companies that lack the same quality of writers and quality controls.

“Although historically focused mainly on text content, we have seen a huge upsurge in enquiries for sites wanting us to create video content,” Hobart says. “We have also seen a strong growth in vertical, specialist content which differs from a year ago when we were mainly being asked to create more generic, broad review style content.”

As the web progresses, it will be equally important for all types of sites to have accurate, detailed, niche, and consumer friendly content in order to enhance SEO rankings as well as to help the user.

About is a web content production company. Founded by two webmasters in 2006, Purecontent is rapidly becoming one of the world’s leading content supply companies.

With over nine years combined experience in the web publishing market the founders created a unique package of products that provide content solutions to the biggest names on the web but are also readily accessible to the smaller business.

Their products are read by thousands of Internet users every day and they will soon have over 1 million pages of our content in Google’s index. are passionate about their product and customer service and would love to help you make the most of your website.

For more information about visit their site at


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