Rooftop Style in the City YMI Jeanswear Signs Actress Aimee Teegarden for Fall 08 Advertising Campaign

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YMI Jeanswear Signs Actress Aimee Teegarden for Fall 08 Advertising Campaign

YMI is a brand I feel I can really relate to. Their jeans are fashionable, fit great and appeal to teens like me.

YMI Jeanswear is proud to announce actress Aimee Teegarden as the first celebrity face for the YMI brand for the Fall 2008 advertising campaign. Having made her name in entertainment playing "Julie Taylor" in NBC's Emmy® nominated television series, "Friday Night Lights", she embodies the excitement and talent of young Hollywood. The campaign will be unveiled in June 2008 and will grace the pages of fashion and lifestyle magazines such as Seventeen, CosmoGirl! and OK! as well in an outdoor campaign throughout the Los Angeles metropolitan area.

Aimee Teegarden was born and raised in Southern California. She began modeling and acting at the age of ten and has been featured in campaigns for Old Navy, Tommy Hilfiger, Alltel Wireless and Hollister. She also guest starred on the hit television series "Hannah Montana" and "Cold Case". In addition to her role on "Friday Night Lights", Aimee is also co-starring in the upcoming movie "Call of the Wild" along with Christopher Lloyd.

Commenting on her role as spokesmodel, Aimee states "YMI is a brand I feel I can really relate to. Their jeans are fashionable, fit great and appeal to teens like me." Aimee will make special appearances on behalf of the brand as well as host their annual Hollywood fashion show and after-party in October 2008.

Shot on location at The Rooftop Bar at The Standard Hotel in Downtown Los Angeles, photographer Odessy Barbu captured the dynamic skyscrapers and panoramic views of the city skyline. Capturing the essence of the back-to-school season the campaign sets the mood of a late summer's day at the end of a young girl's summer vacation. The stunning panoramic views of Downtown Los Angeles cityscape combine with vibrant colors of the rooftop pool and red lounges, makes for a gorgeous display of a day in the city.

Commenting on the incredible talent of the new spokesperson, David Vered, President of YMI Jeanswear said, "I am thrilled to have a young talent like Aimee Teegarden representing the YMI brand. I feel she embodies the YMI customer and represents the ideal vision of teenagers today." To add, Dina De Fazio, Director of Marketing commented on the agreement by saying, "We are delighted to have signed Aimee. As one of Hollywood's up and coming stars, she personifies our brand image and we are confident she will garner excitement around the YMI brand."

YMI Jeanswear is available in upscale department stores such as Nordstrom, Dillard's, Belk, divisions of May Co., JCPenney and Macy's department stores, specialty chain stores and sportswear specialty stores across the U.S. and worldwide. The corporate office and distribution facility are located in the heart of the downtown Los Angeles fashion district. YMI products are offered in sizes 0-13 for juniors, 2-12 for Miss YMI, 14-24 juniors' plus sizes and 7-16 for girls. For more information, please visit ymijeans.com. Corporate headquarters are located at 2423 East 23rd Street, Los Angeles CA 90058, (323) 581-7700. For Canada, contact Double J Fashion Group Inc., 5575 Royalmount Ave., Mount Royal, QC H4P 1J3, (514) 739-3122.

Press:
YMI Jeanswear: Evelyn Lugo, Phone: 323-581-7700

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