Brand Activation Using Digital Out-of-Home Media
New York, NY (PRWEB) June 2, 2008
After last year’s resounding success, The Strategy Institute (http://www.strategyinstitute.com) today announced the return of the Summit entitled: “Brand Activation Using Digital Out-of-Home Media” taking place on Tuesday, September 9th and Wednesday, September 10th in New York City. The Summit will serve as a forum for top advertisers and media agencies from across North America to learn more about digital out-of-home media and how best to integrate this platform into marketing plans.
Digital out-of-home media (DOOH) is touted as the “hottest medium” today, playing a critical role in brand activation, 360-degree marketing and creativity breakthrough! The fastest growing medium since the internet has attracted the entry of traditional media players – including NBC Everywhere and CBS Outernet – creating scale and one-stop shop. New measurement initiatives by Arbitron and Neilsen further validate and secure the medium’s placement in the overall integrated media plan.
Outdoor, mobile and the “Outernet” are all coming together to delivery powerful brand messages at this Summit. Senior decision makers attending will hear strategic insights from industry leaders including Janie Barbosa, Director of Media, Sprint Corporation; Kip Knight, VP of Marketing, eBay; Ian Crystal, Brand Director, ABSOLUTE Vodka; Pat Hellberg, Directory of Nike’s Brand Content Studios and Catherine Captain, VP of Marketing, msnbc.com to name just a few.
The Strategy Institute, a North American research-based organization is a world leader in digital out-of-home advertising and digital signage, with five annual summits held annually across North America. Strategy Institute’s objective is to educate and bring together key players and maximize advertising and media investments.
FOR FURTHER INFORMATION CONTACT:
230 Park Avenue, 10th Floor
New York, NY 10169
Phone: 1.866.453.3345 x240
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