Performark Announces Latest Release of Intellimark to Deliver Near Real-Time Performance Reporting Across B2B Direct Marketing Programs

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Performark's latest release of IntelliMARK is delivering web based performance measurement and return on marketing investment analysis of outsourced B2B direct marketing programs. B2B marketer's can now measure, analyze, and report on their entire spectrum of direct marketing initiatives through a single, web based, platform. IntelliMARK supports both on-line and off-line program performance measurement and enables the integration of data from both internal and partner supported direct marketing programs.

IntelliMARK will improve visibility, transparency, and access to actionable information across the various marketing departments.

With the latest release of IntelliMARK, Performark is delivering in-process performance measurement and return on marketing investment analysis of outsourced B2B direct marketing programs. B2B marketer's can now measure, analyze, and report on their entire spectrum of direct marketing initiatives through a single, web based, platform. IntelliMARK supports both on-line and off-line program performance measurement and enables the integration of data from both internal and partner supported direct marketing programs.

A global, Fortune 500, leader in infrastructure solutions is the first client to fully leverage IntelliMARK's consolidated direct marketing program performance reporting. From a single on-line reporting dashboard the client will have visibility and deep reporting capabilities across internally supported, Performark managed, and 3rd party managed direct marketing programs.

The client's primary business driver for implementing the latest release of IntelliMARK was the need to consolidate and standardize marketing performance measurement across their organization. In addition, the client stated "IntelliMARK will improve visibility, transparency, and access to actionable information across the various marketing departments."

The IntelliMARK solution is built upon a redundant Microsoft SQL architecture, supported by a Xiotech SAN infrastructure, and leverages a robust business intelligence application.

For additional information on IntelliMARK contact Brian Steel (952.946.7378) or visit http://www.performark.com

About Performark:
Performark is an industry founder with 20+ years of experience laser focused on delivering consistent and predictable pipelines of metric driven and measured sales-ready opportunities. Performark is a Minnesota based company focused exclusively on supporting the B2B marketplace. Our passionate people, process driven approach, and technology platform are the foundation of our core disciplines in marketing database services, inquiry management, lead generation, lead nurturing, lead qualification, and analytics/reporting. http://www.performark.com

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Brian Steel
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