Partners like Hagadone have advertising relationships no one else has
Vienna, VA, and Coeur D'Alene, ID (PRWEB) June 3, 2008
Hagadone Directories, Inc., publisher of the award winning "The Black Book" phone book, and the Pacific Northwest's largest publisher of regional telephone directories, today announced an enhanced and expanded partnership with Innovectra Corporation to benefit all participating local advertisers throughout 10 market areas in California, Oregon, Idaho, Montana and Washington.
In addition to offering Internet Yellow Pages on http://www.blackphonebook.com, Hagadone is introducing Innovectra's ActivIMPACT a scalable, dynamic local advertising solution announced in January 2008. Using proven, online marketing techniques and proprietary data, ActivImpact generates business leads with clicks, calls and internet traffic for local advertisers.
With ActivIMPACT, Innovectra will dynamically create highly specialized and optimized Leadsites for local merchants and area service providers., Leveraging the company's knowledge of the exact search terms, that consumers use to find local goods and services, with each advertiser's discriminating features, Innovectra's certified search marketers create compelling Internet advertising campaigns through online search engines and by using video, mobile, widgets and other leading web and digital technologies.
"Innovectra's ActivIMPACT is all about generating business leads for our local advertisers. It complements and enhances our digital IYP advertising strategy," said Hagadone Directories President & COO Jim Hail. "Offering local advertisers a regional advertising platform, powered by a leading national technology and marketing services partner, lets them reach more consumers who use the Internet to find local merchants."
"Partners like Hagadone have advertising relationships no one else has," said Innovectra CEO Thomas C. Lewis. "When we combine our proven technology and proprietary data with their strong advertiser relationships, advertisers receive a much better value and can achieve a higher ROI on their advertising investment."
About Hagadone Directories Inc.
Hagadone Directories, Inc. was established in 1987 to publish and distribute cost-effective regional telephone directories. The company was founded by James (Jim) Hail and named after Mr. Hail's partner Duane Hagadone. Mr. Hail serves as President and Chief Operating Officer for Hagadone Directories, Inc. while Mr. Hagadone is Chairman of the Board. Mr. Hagadone is best known for his ownership of Hagadone Hospitality Co., which owns and operates the Coeur d'Alene Resort and the renowned Floating Green Golf Course. The company owns and operates three additional hotels and owns the Coeur d'Alene Resort Plaza Shopping Mall. Mr. Hagadone has numerous business interests in addition to his investments in Hagadone Directories and Hagadone Hospitality, including Hagadone Newspapers, Inc.
Hagadone-owned and operated daily newspapers are published in Moses Lake, Washington; Kellogg, Sandpoint, Post Falls and Coeur d'Alene, Idaho; Kalispell, Montana; and Beloit, Wisconsin. The company also publishes numerous weekly advertising supplements, weekly newspapers and several monthly business publications.
About Innovectra Corporation
An online publishing pioneer, Innovectra Corporation is the first company to publish an integrated electronic Yellow-and-White pages directory. Innovectra's ActivDirectory, ActivSearch and ActivTrak products are used in more than 12,000 U.S. cities and towns. ActivImpact creates value for local advertisers by providing advanced search engine optimization and technology that creates LeadSites for local businesses featuring video and mobile offerings. Innovectra and Hagadone Directories, Inc won the Association of Directory Publishers Gold Book Award for Best Electronic Directory. The company's online customers also include Local Insight Media Yellow Pages, Metro Directories' Atlanta Yellow Pages, Homepages Directories, Ross Publications and Ambassador's New York Yellow Pages.
# # #