Interactive Marketing Agency Sitewire Selected to Build Fiesta Bowl Web Presence

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Sitewire Selected to Design and Develop New Web Site for Fiesta Bowl

Sitewire (, a leading interactive marketing agency, has been selected to design and develop a fresh Web presence for - the official site of the Tostitos Fiesta Bowl, Insight Bowl and Festival of College Football.

The new cutting-edge site will be a resource for college football fans and will feature community events, photo galleries, ticket sales, merchandise and more. The site will also offer fans a place to gather and discuss information pertaining to the Fiesta Bowl and its events, such as where to stay and celebrate in the Valley of the Sun.

"Sitewire understands our unique desire to construct a market leading Web presence. They have worked with our team to create a vision that captures the excitement, hospitality and fan-based experience for which our organization is known. We are excited about our partnership and eagerly anticipate improving our Web presence while creating a valuable resource for the college football community," said Fiesta Bowl Chairman of the Board Dave Tilson.

The Tostitos Fiesta Bowl, Insight Bowl and their related events result in a huge economic impact for the state of Arizona, annually estimated at approximately $200 million in a non-national championship year. From parades and parties to local attractions and exciting football, the Fiesta Bowl Festival of College Football is an integral Arizona tradition.

Discover Sitewire at or blog with us at Watch for the new site at

About Fiesta Bowl
The Fiesta Bowl is a non-profit organization founded by Arizona community leaders in 1971. Through the creation of the Festival of College Football, which is inclusive of more than 40 statewide events, the annual Tostitos Fiesta Bowl and the Insight Bowl, the organization continues to promote volunteerism, athletic achievement and higher education. Its mission is to remain a source of pride for all Arizonans by contributing strongly to the state's economic development, tourism and community causes.

About Sitewire
Sitewire is an interactive marketing agency focused on offering fascinating ideas meant to ensure that a client's business is performing as powerfully as possible. By forging true partnerships with clients, Sitewire specializes in taking businesses to the next level. Sitewire's innovative search engine marketing, Web design and measurement experts use proven methods and proprietary technology to cost-effectively increase Web presence and most importantly, the bottom line. As one of The Business Journal's top-ranked advertising agencies, Sitewire is also a proud recipient of the Arizona Companies to Watch Award, FORTUNE Small Business Best Bosses Award and the Spirit of Enterprise Award.

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Christy Cole
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