Miami, FLA (PRWEB) June 2, 2008
Sandals Resorts today announced the appointment of Dinah Marzullo as senior director of advertising. Marzullo, who most recently served as advertising director at Carnival Cruise Lines, will be based out of Unique Vacations Inc. (UVI) -- the Miami-based worldwide representatives for Sandals Resorts, Beaches Resorts, Royal Plantation Collection and Grand Pineapple Beach Resorts. She will oversee the implementation of new campaigns across the UVI resort portfolio as the company continues to realign itself to appeal to the luxury market. Marzullo will also spearhead global advertising efforts surrounding the launch of the new, value-oriented brand, Grand Pineapple Beach Resorts.
"It is an exciting time within our company as we continue to enhance our existing resort locations with unprecedented services, partnerships and accommodations," Kevin Froemming, president of Unique Vacations Inc. said. "The market has responded well to our Luxury Included® campaign which was launched just last year and we're thrilled to have Dinah take this concept to new heights. She has an in-depth understanding of the industry and what resonates and will be a terrific leader within the department."
Marzullo, a native Miamian, is a veteran travel industry marketing executive having launched multiplatform advertising campaigns in North America for major U.S.-based cruise companies including Carnival Cruise Lines and Costa Cruises. Marzullo's initial projects will include Beaches Resorts' upcoming WonderFALL campaign geared toward families traveling with young children during the fall season; the grand opening of Beaches Turks & Caicos Resort & Spa's 162-family suite Italian Village in December 2008; and the re-launch of one of Sandals Resorts' flagship properties, Sandals Grande Ocho Rios Beach & Villa Resort.
"It's an amazing opportunity to enter this role during such an exciting time of change and growth for the company," Marzullo said. "I've only been here a few weeks and already I've seen some groundbreaking concepts that are sure to become benchmarks within the industry. The company's entrepreneurial spirit is evident and I'm thrilled to be a part of the team."
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