NITA Recognized for Publications and Marketing Work

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ACLEA Awards NITA for Professional Excellence in Two Categories

NITA has produced or has in the pipeline several new publications and dozens of 2008 marketing pieces that we are proud to have our name on

The international Association for Continuing Legal Education (ACLEA) announced today that NITA received the Award for Professional Excellence for its book, Winning at Trial by D. Shane Read and the Award for Outstanding Achievement for its 2008 Brand Campaign Design: The Journey. ACLEA grants only 15 annual awards to competitors representing more than 300 organizations.

The Award for Professional Excellence is the top prize; only one is awarded in each category of prizes. ACLEA will formally present the awards to NITA at the Annual Meeting of ACLEA in Vancouver, British Columbia on August 5, 2008.

ACLEA members are professionals in the fields of continuing legal education and legal publishing. Its annual awards are highly competitive and winning projects represent the highest level of achievement for the staff and volunteers involved.

"NITA has produced or has in the pipeline several new publications and dozens of 2008 marketing pieces that we are proud to have our name on," said Laurence M. Rose, NITA's president and CEO. "These two awards not only acknowledge particular pieces of our work, but they reinforce the collective efforts across the organization and community in promoting ethical and effective advocacy. We hope to reach and help as many attorneys as we can, and recognition from ACLEA in this way provides some validation on our efforts."

Winning at Trial, the winning text, encapsulates every litigator's fundamental aspiration. The book includes two DVDs containing almost four hours of footage from the O. J. Simpson trial and a focus group deliberating a civil trial (440 pp., two DVDs, 2007, ISBN 978-1-60156-001-8, $75.00).

The "Journey" brand campaign has been a centerpiece of NITA's marketing and communications pieces in 2008. E-mails, brochures, catalogs, and other pieces of collateral have included this theme in both imagery and copy. Given that participation across NITA's public and public service programs is up year to year over 2007, the 2008 Journey campaign is a likely contributing factor.

Review copies of Winning at Trial and sample marketing pieces are available. Please visit http://www.nita.org or contact Sara Musfeldt at 303-953-6841 or smusfeldt@nita.org for more information.

About NITA
The National Institute for Trial Advocacy (NITA) is the nation's leading provider of legal advocacy skills training. A 501(c)(3) not-for-profit organization based in Louisville, Colorado, NITA pioneered the legal skills learning-by-doing methodology over thirty-five years ago and has since remained the ultimate standard in continuing legal education. With an average student/faculty ratio of 4:1 and an all-volunteer faculty drawn from a cadre of judges, law professors, and practicing attorneys, NITA's multi-day "boot camps" deliver unparalleled professional development for nearly 6,000 attorneys each year. As a public service organization, NITA provides, at little or no cost, the same high-caliber training we provide to the nation's largest firms to legal service attorneys, public defenders, and attorneys who have chosen to work in child advocacy, tribal law, death penalty defense, immigration, domestic violence, and other vital areas of public interest. NITA is also one of the largest publishers of legal publications. NITA's references, texts, case files, and audio-visual materials are used by thousands of attorneys and are incorporated into the curriculum at over 85 percent of the nation's law schools. For more information, visit http://www.nita.org.

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