Acquity Group Selected by Underwriters Laboratories for Creative Redesign of Global Site

Redesign project will enhance online business and better reflect company message

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It was clear from the start that Acquity Group understands our unique mission and deep commitment to public safety, and can deliver on our overall vision by incorporating a methodology that speaks specifically to the online channel.

Chicago, IL (PRWEB) June 3, 2008

Acquity Group, a leading provider of consulting services and digital solutions, has announced a partnership with Underwriters Laboratories, one of the world's leading product safety testing and certification organizations. Acquity Group will help the company redesign its online presence, http://www.ul.com, positioning the site to more effectively communicate Underwriters Laboratories' safety expertise and global breadth of conformity assessment services.

The interactive marketing team at Acquity Group will focus on unifying Underwriters Laboratories' global web sites and messages into a unified, dynamic online presence that more effectively communicates with consumers, and strengthens relationships with other key stakeholder groups.

"Underwriters Laboratories is trusted by customers around the world for expertise in compliance and safety issues. The company's online presence must fully reflect its status and high standards of business with a consistent global message," said Acquity Group Vice President, Rick Nash "We are looking forward to launching a site that will help accomplish all of the organization's online goals."

Acquity Group will leverage expertise in business and technology solutions, as well as experience from redesigning the public web sites of other highly recognizable brands, to develop a look and feel that most accurately represents Underwriters Laboratories and meets the company's growing business needs.

"We are confident that Acquity Group can help us reach our online goals because of its management capabilities and ability to marry creative design with technology," said Underwriters Laboratories' Global Director of eBusiness, Pete Moutvic. "It was clear from the start that Acquity Group understands our unique mission and deep commitment to public safety, and can deliver on our overall vision by incorporating a methodology that speaks specifically to the online channel."

About Underwriters Laboratories
Underwriters Laboratories (UL) is an independent product safety certification organization that has been testing products and writing Standards for Safety for over a century. UL evaluates more than 19,000 types of products, components, materials and systems annually with 21 billion UL Marks appearing on 71,000 manufacturers' products each year. UL's worldwide family of companies and network of service providers includes 62 laboratory, testing and certification facilities serving customers in 99 countries. For more information, visit: http://www.ul.com/

About Acquity Group
Acquity Group is shaping the way technology is used to extend the most recognized consumer brands in the world. Acquity Group's innovative digital strategy, interactive marketing & design and powerful IT planning & execution services are the choice of many leading brands. Acquity Group is headquartered in Chicago, IL and has offices in Irvine, CA, Overland Park, KS, Scottsdale, AZ and Dallas, TX. Additional information on Acquity Group can be found at http://www.acquitygroup.com.

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