SideReel Selected by AlwaysOn as an OnHollywood 100 Top Private Company Award Winner Recognized for Leadership in Emerging Technology for Digital Entertainment and Media

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SideReel.com, the premier online destination for popular entertainment, announced today that it has been chosen by AlwaysOn as one of the OnHollywood 100 Top Private Companies. The OnHollywood 100 is a power list of the top private emerging technology companies in digital entertainment and media. SideReel was handpicked by the AlwaysOn editorial team based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor value creation.

This year's OnHollywood 100 represents the brightest of the innovators in the new media space. We are enthusiastic about gathering the leaders in a collaborative environment that fuses these two industries together, culminating in the richest, most progressive conversations on Hollywood's digital movement

SideReel.com, the premier online destination for popular entertainment, announced today that it has been chosen by AlwaysOn as one of the OnHollywood 100 Top Private Companies. The OnHollywood 100 is a power list of the top private emerging technology companies in digital entertainment and media. SideReel was handpicked by the AlwaysOn editorial team based on a set of five criteria--innovation, market potential, customer adoption, media buzz and investor value creation.

''SideReel is the place where a community of fans connect around their favorite shows, films and stars,'' said Roman Arzhintar, CEO of SideReel. ''It is an honor to be recognized by Tony Perkins and AlwaysOn for our leadership and vision in the entertainment community space.''

SideReel along with the rest of the OnHollywood 100 will be honored at the OnHollywood & BRiM event on June 10-11, 2008 at the Sofitel Hotel in West Hollywood, California. OnHollywood gathers executives from both the entertainment and the technology industries to identify and debate emerging trends in addition to building relationships and taking advantage of potential new business partnerships. The first annual Broadband Rights Marketplace (BRiM) will launch an online network that supports new creative projects and offers a digital-rights exchange and auction.

"This year's OnHollywood 100 represents the brightest of the innovators in the new media space. We are enthusiastic about gathering the leaders in a collaborative environment that fuses these two industries together, culminating in the richest, most progressive conversations on Hollywood's digital movement," said Tony Perkins, founder and CEO of AlwaysOn.

The OnHollywood 100 was selected from more than 1000 companies, peer-nominated by leading venture capitalists, investment bankers and industry analysts.

SideReel is the premier online destination for popular entertainment. It's a guide and community site built by and for entertainment enthusiasts encompassing entertainment news, discussion, gossip, information, recognition for your contributions, and links to where you can watch your favorites.

A full list of all the OnHollywood 100 companies can be found on the AlwaysOn Web site at: http://onhollywood.goingon.com/

About OnHollywood 2008
June 10-12 @ The Sofitel Hotel, West Hollywood, California

OnHollywood is where cutting-edge technology CEOs from the back streets of Silicon Valley meet the Hollywood digital entertainment and media elite. This two-and-a-half-day executive event features high-level debates on which forces are disrupting user behavior and creating new opportunities, content strategies and monetization schemes in the video, music, gaming, search, and mobile industries. Our editors will also honor the OnHollywood 100 Top Private Companies and feature the Best of Broadband "BOB" Awards. Fifty of the top CEOs from the OnHollywood 100 will pitch their market strategies to a panel of industry experts in our "CEO Showcase."

About SideReel
SideReel.com is the leading online entertainment community that is built by and for entertainment enthusiasts. Fans, critics, bloggers, and experts contributions around the latest films, hot shows, celebrity gossip and entertainment news help to build an informative and engaging entertainment destination with the latest on all of your favorites. Some of SideReel's most activie communities include such hit shows as ABC's "Lost", NBC's "The Office" and "Heroes", Fox's "Prison Break" and "24", and many more. SideReel is based in San Francisco, CA and is privately held. For more information, please visit http://www.sidereel.com.

About AlwaysOn
ALWAYSON ignited the open-media revolution in early 2003 by being the first media brand to launch a global blog network. In 2004, ALWAYSON continued to lead the media industry in innovation by introducing a social network where members can connect and engage. ALWAYSON is also revolutionizing the media business by applying its open-media principles to its executive event series (STANFORD SUMMIT, ALWAYSON HOLLYWOOD, ALWAYSON MEDIA and GOINGGREEN) and quarterly print "blogozine" by empowering its members to post and share their ideas and meet each other online. As our loyal readers know, ALWAYSON is committed to the free-market, merit-driven approach to reporting and event programming. No other media brand has dared to create such open interaction with its readers and event participants.

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Bart Myers
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