Cabana Life Launches Sun Protective Swimwear for Women and Kids

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Fashionable Sun Protective Clothing Brand Launches New Product Category

Cabana Life announces the launch of its sun protective swimwear collection for women and children. This innovative sun protective clothing brand combines fashion with function by offering stylish clothing with 50+ UV Protection Factor (UPF) through its patented High IQ Sun Protection. The swimwear launch will round out the existing collection, already comprised of "beach-club chic" and poolside essentials such as hats, cover-ups, dresses, t-shirts, tunics, hoodies, skirts and pants--all with built-in sun protection.

From June 1st through the month of July, 20% of sales for every purchase made on http://www.cabanalife.com will be donated to the skin cancer organization of your choice. This noteworthy initiative has been developed to maximize awareness of the sun's harmful rays while raising money to support a worthy cause. Participants include The Shade Foundation of America, Race Against The Sun, Teb's Troops, and The Melissa Fund.

Cabana Life was inspired and founded by Melissa Marks Papock, a former fashion expert for Vogue and Oprah, who, after her battle with skin cancer and the birth of her daughter, was fueled to develop a line of stylish sun protective clothing for children. Upon learning that a lightweight cotton t-shirt provides the mere equivalent of SPF 5, Papock knew she had to use her media and fashion connections to improve awareness about the dangers of the sun.

This startling skin cancer statistic, coupled with the lack of stylish sun protective swimwear and clothing available, inspired her to develop her own collection. "I had to learn the hard way about the dangers of the sun. I am hopeful that Cabana Life will help to increase skin cancer awareness--while making sun protection fun and fashionable," explains Papock.

Through the company's partnership with the Huntsman Corporation, Cabana Life has integrated its patented High IQ technology into every garment, providing a UPF of 50+ which block 98% of harmful UV rays. The women's collection incorporates this unique technology into its fashion-savvy lineup of silhouettes and colors. The line offers head-to-toe looks with coordinating hats and cover-ups to create a complete beach wardrobe.

Fabrications include fast-drying synthetic blends that are soft, comfortable and versatile. Children's retail prices range from $20 for a basic hat up to $62 for a 3-piece swimsuit; sizes run from 6-12M through 6X. Women's retail prices range from $44 for a basic hat up to $75 for a terry tunic dress. Sizes range from Small through X-large. The Cabana Life Spring/Summer '08 collection including the new line of sun protective swimwear is available at http://www.cabanalife.com and in select specialty stores nationwide.

About Cabana Life
Cabana Life is a specialty retailer offering stylish sun protective clothing with patented High IQ Protection for women and children. It is a socially conscious brand that strives to increase skin cancer education through numerous strategic partnerships with non-profit organizations such as The Skin Cancer Foundation and Women's Dermatologic Society. Product is available nationwide in select specialty stores and by visiting http://www.cabanalife.com.

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Alyssa Adams
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