Women's Magazine Editors Reveal Best and Worst Practices for Reaching Millions of Consumers

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Redbook, Family Circle, Ladies' Home Journal editors join PR University audio conference panel to share top women's lifestyle media trends, topics and pitching tips -- Thursday, June 12, 2008

PR and marketing professionals seeking to tap women's media to increase product sales, boost brand awareness or score glossy coverage reaching millions of American consumers enjoying greater economic power will gain valuable insight from this "meet the editors" panel tasked with divulging PR success stories and rare pitching tips in an exclusive, dial-in PR University audio conference on Thursday, June 12, at 1 p.m. EDT (noon, CDT; 11 a.m. MDT; 10 a.m. PDT):

  •     Jeannie Kim, Deputy Editor, Redbook (circ. 2,360,218)
  •     Stephanie Emma Pfeffer, Associate Editor, Family Circle (circ. 3,953,651)
  •     Kimberly Papa, Associate Editor, Ladies' Home Journal (circ. 3,800,000)

The event will focus on new trends, products, services and issues these editors and even top women's blogs on their websites will be covering over the coming months--in areas ranging from careers, to beauty and fashion, to health and fitness, to relationships, family, food and even sex. Panelists will also outline how publicists can best land product reviews in their wide-reaching magazines and websites.

Public relations professionals representing women's products, fashion and beauty brands, family-oriented services or businesses, health and wellness items, and even lifestyle gadgets, goods and gear for working women and busy moms alike will appreciate this 90 minute intensive call as they will gain pitching insights and techniques from these editorial gatekeepers. Questions to be addressed include:

  •     How do each of these venerable titles differ in approach and audience--and how should one customize pitches to each?
  •     What angles and story pegs best entice editorial gatekeepers at top women's media?
  •     How do Web 2.0, blogs, the referral culture (think Yelp) and word-of-mom trends impact what (and how) traditional media covers women's issues and products--and how does PR reach women consumers directly using these same tools?
  •     Which words and phrases must be immediately banished from pitching repertoire?
  •     What is the best way to get idea, product, service or even location reviewed and plugged by these top media?
  •     How to get more bang for your buck at media events, fashion galas and gatherings that include women's lifestyle media?

Attendance at Bulldog Reporter's PR University audio conference costs $299 per telephone site. Participants in the 90-minute call will be able to pose specific questions for the panelists at several junctures during the discussion. Attendees of PRU University conferences receive one credit toward PRSA accreditation maintenance. Registration also includes an up-to-the-minute conference manual and a full transcript. For more information on taking part in the event, go to our conference home page or phone toll free: 1-800-959-1059.

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