Play Couture, a High-End Kids Boutique, is Bringing the Hottest New Trends to the 'Tween' Generation with a One-of-a-Kind Store Where Kids Can Show Off Their Own Personal Style Right on the Runway

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When you think of fashion, a picture of a fabulous runway with trendy models strutting the latest in designer styles often comes to mind. But now, Play Couture, a high-end clothing boutique, is bringing that runway to the "tween" generation with style. This summer wouldn't be complete without the hottest trends for "tweens" everywhere that you're sure to find here in this fashionable playground.

When you think of fashion, a picture of a fabulous runway with trendy models strutting the latest in designer styles often comes to mind. But now, Play Couture, a high-end clothing boutique, is bringing that runway to the "tween" generation with style. This summer wouldn't be complete without the hottest trends for "tweens" everywhere that you're sure to find here in this fashionable playground.

Play Couture, an oasis for the fashionable 7-16-year-old "tweens", located in Beverly Hills, has created a runway for "tweens" to show off their own personal style. With its dramatic yet welcoming atmosphere, Play Couture is a shopper's haven featuring the most desirable, trendy and well tailored apparel. Play Couture offers its clientele an eclectic mix of clothing and accessories from companies such as Miss Grant, LA Made, Miss Sixty, Diesel, Junk Food, Keds, Pazitos, Moschino, IT Jeans, Kicco Kids, Havainas, Ed Hardy, Paul Frank, Awake, Anjewels...just to name a few!

Owner Trevor Levin, born and raised in Los Angeles and an alumnus of Beverly Hills High School, has traveled extensively throughout Europe and Asia studying fashion and learning its importance in every region of the globe. He now brings his unique vision and entrepreneurial character to the "tween" market. Passionate about combining his observations abroad with his experience growing up in Los Angeles, Play Couture allows Trevor's dream to come to life. His hard work and extreme dedication have been the underlying force in his efforts to provide an often overlooked demographic with unique and stylish apparel.

Play Couture is donating a portion of its first month's proceeds to the Society of Young Philanthropists, (SYP). SYP is a 501 (c) (3) non-profit organization designed to create a network of distinguished professionals by promoting philanthropic causes through charitable events. Play Couture is very excited about its collaboration with SYP.

Play Couture is conveniently located in the heart of Beverly Hills at 253 S. Beverly Dr. Beverly Hills, CA 90210 and can be reached at 310-866-8738.

http://www.playcouture.com

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Giannina Gamio
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