Whether you are a hard-core search marketer or an aficionado of Seattle coffee and music, or both and you're attending SMX, this session promises to provide plenty of examples and real-world, take-home-and-use-immediately tactics that will make a measurable impact on your PPC ROI
Cambridge, MA (PRWEB) June 3, 2008
Scott Brinker, ion interactive President and CTO, will join a panel of leading online and search marketing professionals for "Conversion Optimization: Winning After They Arrive" at the SMX Advanced conference being held at the Bell Harbor International Conference Center in Seattle on June 3 and 4, 2008. The session is scheduled for day one of the event -- Tuesday, June 3 -- from 1:30 p.m. to 2:45 p.m.
This advanced session will provide a panel of industry experts, including Brinker, that will address how marketer's can increase the conversion rate and ROI from their existing traffic. Attendees will get a deep-dive into the good and bad practices of post-click marketing as well as testing methods, tools and strategies.
Key concepts on the content agenda that drive post-click marketing success include:
- Landing pages 2.0
- Conversion paths
- Directed behavior segmentation
"Whether you are a hard-core search marketer or an aficionado of Seattle coffee and music, or both and you're attending SMX, this session promises to provide plenty of examples and real-world, take-home-and-use-immediately tactics that will make a measurable impact on your PPC ROI," said Brinker.
About Scott Brinker
As ion interactive's President and CTO, Brinker leads the company's product development and technical operations. He is a passionate advocate of post-click marketing, and has written articles for Advertising Age, BtoB Marketing, MarketingProfs, and DM News. Brinker is also a regular speaker for multiple online and search marketing conferences.
About ion interactive
Over the past 3 years, ion interactive has pioneered "post-click marketing", helping companies do a better job of engaging and converting respondents to search marketing, online advertising, and email marketing campaigns. ion's primary product is LiveBall, a software-as-a-service solution that enables marketers and agencies to manage dozens or hundreds of different landing pages in Long Tail marketing campaigns. Based in Boca Raton, FL and Cambridge, MA, the company also publishes a thought leadership blog on landing page strategies and tactics at http://blog.postclickmarketing.com.
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