Franklin Musician Changing Traditional Recording Industry

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Market-savvy musicians like Davis say the world is just a click away due to the Internet and a very affordable, computer-based recording technology. In fact, he credits the popularity of these new trends - described as cutting-edge -- as playing a major role in his decision last year to launch a successful home-based online recording business appropriately called CustomGuitarTracks.com.

Upfront cost benefits are immediately obvious to both the record label and music producer, whether mainstream or independent

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Nashville - it's a short distance between New York City, Nashville, and Los Angeles for top recording musicians like James Davis of Franklin, who represent a growing trend in online recording studios that is rapidly changing the traditional image of the recording industry. Market-savvy musicians like Davis say the world is just a click away due to the Internet and a very affordable, computer-based recording technology. In fact, he credits the popularity of these new trends - described as cutting-edge -- as playing a major role in his decision last year to launch a successful home-based online recording business appropriately called CustomGuitarTracks.com.

"The timing was right and it just made good sense to move in that direction," Davis said. "I saw a way to embrace my guitar skills, technical abilities, and creativity all in one. I also saw an avenue that would make my unique talents affordable to anyone from a music industry producer to a song writer needing songwriter demos living on a remote farm somewhere in Kansas."

Davis has the credentials. Prior to launching CustomGuitarTracks.com he was a touring guitarist for seven-time Grammy Award winning CeCe Winans, as well as other well-known artists in the Gospel Music industry. He's also an accomplished and much-sought-after computer software developer who has been recognized for his innovative design technology.

"Upfront cost benefits are immediately obvious to both the record label and music producer, whether mainstream or independent," Davis said. "The bottom line, translating into dollars saved, is that it is simply cheaper to have a professional musician work from his home studio instead of bringing all of the musicians into a single recording studio that bills on an hourly basis. Stacked on these traditional costs are even more expenses incurred by the producer for such items as musicians' gear transportation, meals, breaks, rental equipment, and set-up time."

Davis -- owner and recording musician for CustomGuitarTracks.com -- said his clients like to save money and also appreciate the simplicity and rapid return for their work. Clients go to the website CustomGuitarTracks.com and fill out a form which gathers all the necessary data, including credit card information, along with a file copy of the song. The work moves rapidly from this point and within 24-48 hours, the client will receive a sample of the guitar work from his online recording studio that Davis has in mind for the new song.

Feedback and direction follow. Then Davis moves forward on creating one to many guitar parts for the actual song. When the work is completed, the files are uploaded to a secure storage location on Davis' website and the client receives a link to their new guitar parts via email. "The entire process is designed to be efficient, very secure, as well as offering the importance of a quick turnaround. Time is valuable in this business," he said.

Davis stands on the cutting edge of a new trend that is being practiced by professional recording musicians in Nashville, New York City, and Los Angeles as well as around the world. Not only does it cut costs, but this new system provides accessibility to professional talent for songwriter demos, musicians, and music producers on a global basis.

"The last decade has seen the rise of independent record labels that are embracing these quality recordings made in home studios around the world. This new trend has played a major role in opening up opportunities like this. Quality recordings can now be made from a home-based studio that are ready for mass market consumption. It's just that simple," Davis said.

James Davis graduated from Belmont University where he majored in music and received a minor in music business. He is married and lives in Franklin, TN with his wife, Claire, and their dogs, Hannah and Cole.

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