Castle Cover Insurance Secures New Cricket Sponsorship Deal

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The Over 50s Insurance Company announces a deals to sponsor Dorset County Cricket Over 50s team.

I am delighted and excited to welcome Castle Cover on board as our main shirt sponsors throughout 2008 cricket season. We have high expectation for this squad of players and expect to do very well in this year's national competition.

Home and motor insurance specialists for the over fifties market, Castle Cover, have recently entered into the county cricket over 50s league by announcing a deal to become main shirt sponsors of the Dorset County Cricket over 50s.

Castle Cover launched on 31st July 2006 as a new entrant in the ever growing over 50's general insurance market. Castle Cover is the third major brand within the fifty plus insurance market. The company is based in Poole and deals primarily in the car insurance and home contents insurance sectors for the growing fifty plus market, and are one of the leading employers in the Dorset region.

Campaign Manager of Castle Cover, Andrew Bray, said of the new deal "Dorset County Cricket over 50s offers us the opportunity to support our local community, whilst reaching the rapidly growing over 50's market. This deal ties in very well with our companies ethos and we look forward to working with Roger and his team throughout the 2008 county cricket season."

Meanwhile, Roger Bosher, Manager of Dorset County Cricket over 50s said "I am delighted and excited to welcome Castle Cover on board as our main shirt sponsors throughout 2008 cricket season. We have high expectation for this squad of players and expect to do very well in this year's national competition."

Castle Cover employs over 200 people in Poole which is brilliant for the local economy and is looking to recruit further in 2008 via its recruitment website http://www.jobspoole.com. Castle Cover also aiming to hit a turnover of £100m and sign up over half a million customers by 2011.

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Lloyd Cooke
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