These new tools are definitely an advancement in how sales people get executive contacts
Boston, MA (PRWEB) June 2, 2008
NetProspex today announced the release of its sales contact trading system with 100% validation of user-contributed executive contacts, a move that demonstrates how social media tools are rapidly evolving for sales and marketing users.
NetProspex is taking a different tack to first entrant Jigsaw to bring much needed accuracy to community contribution of sales contacts. Newcomer NetProspex also offers incentives for sales people to pool sales contact information, but takes the model further by fully vetting the data before it is published.
Data quality is a gating issue to creating a useful product for generating sales revenue. "If a sales person can reach 3 out of 4 people in a contact list, then an online Rolodex of executives created by users is a useful and timesaving tool. However, if every other contact is wrong, then it's a nuisance and a time waster," says Gary Halliwell, CEO of NetProspex. "We verify every traded contact, 100% of them, to ensure only verified records are added into our system. Our entire company is built towards addressing data quality. Quality in means quality out, and sales and marketing executives people depend on that."
NetProspex believes that asking sales people to maintain a contact database doesn't make sense. "User contribution is a fabulous way to create an in-depth database of decision makers that goes far beyond traditional tools, but user-maintenance is a waste of a salesperson's time and is completely unnecessary" adds Halliwell. "Our product is designed to improve a company's ROI for sales and marketing, not only through accurate data but also through workflow efficiencies and time savings. Asking sales people to maintain our database would be like grocery stores asking shoppers to sort through rotten food."
NetProspex's release of 100% validation of data traded by the community is a major step forward in the model. Quality issues have been the bugbear of executive contact databases, especially user-contributed ones. NetProspex uses a range of technologies to ensure data quality, starting with automated data handling, so that contributors spend just a few seconds submitting data to the database. The validation process is then automated to ensure that only verified data is available to users. Once data is in the database, the company provides an estimate of the average accuracy of the contact as it ages. Data older than two years is automatically removed from the database.
"These new tools are definitely an advancement in how sales people get executive contacts," says Brian Mackley, President of TechAdvocacy. "NetProspex gives sales people who use these tools their time back, so they can spend more time selling and less time managing someone else's database. The other advantage is that the data is just more accurate…which is the real benefit," he adds.
NetProspex sees accuracy as the key to realizing the enormous market potential of the 3 million business-to-business sales executives in North America. The company has been in development with its technologies for over a year, continually testing and improving a complex set of proprietary data management systems.
NetProspex was founded in 2006 by Gary Halliwell and Jeff Clewley, two veterans of the electronic financial information market. NetProspex understands that effective sales efforts require the most in-depth and accurate prospect data. The company's core product line overlays user-contributed and commercial sales lead data with multiple layers of quality control to produce an entirely unique and highly effective sales and marketing contact database. With over 2.5 million accurate business contacts across 350,000 companies, NetProspex is a major new source of contacts - including difficult-to-find mid-management decision makers across North American businesses. For more information or a free trial, visit http://www.netprospex.com.
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